All the winners!
Winners of the 2018 Public Relations Institute of South Africa's (Prisa) Prism Awards were announced at a ceremony at The Empire Conference and Events Venue on Sunday, 22 April 2018.
Atmosphere Communications at the 2018 Prism Awards. South African campaign of the year went to Atmosphere Communications and the King James Group for Sanlam’s ‘2-minute shower songs’.
Prisa’s Prism Awards have now celebrated public relations and corporate communications excellence locally for 21 years.
The Lifetime Award went to Prism Awards' convenor Bridget von Holdt for her passion for mentoring youth and professionalising the PR profession.
Overall gold for campaign of the year went to Atmosphere Communications and the King James Group for Sanlam’s ‘2-minute shower songs’, marking Atmosphere’s third such win in five years. That makes it the most awarded agency for the Prisms campaign of the year, and also means client Sanlam is the most awarded brand in this category.
All the 2018 Prisa Prism Award winners
| Pan African network of the year | |||
| Consultancy | Campaign | Client | Award |
| Burson Marsteller | Silver | ||
| Best large PR consultancy | |||
| Clockwork Media | Silver | ||
| Best medium-sized PR consultancy | |||
| DNA Brand Architects | Bronze | ||
| Best small PR consultancy | |||
| Plato Communications | Silver | ||
| Best PR professional | |||
| Jolene van Heerden | Silver | ||
| Best up and coming PR professional | |||
| Monare Matema | Bronze | ||
| Community relations | |||
| Brand et al | Avbob poetry project | Avbob | Silver |
| Mahle Behr | Science 2 Go | Casme | Bronze |
| Crisis management | |||
| Atmosphere Communications | Viceroy report | Capitec | Gold |
| Plato Communications | Halls wrapper solve campaign | Mondelez | Bronze |
| Financial services | |||
| Atmosphere Communications | UK'Shona Kwelanga | Sanlam Sky Solutions | Bronze |
| NGO campaign | |||
| PR Worx | Lusito Land festival 2017 | Lusito Association | Silver |
| Public sector | |||
| PR Worx | Control of speed by illusion (Cosbi) | Bakwena Platinim Corridor Concessionaire | Bronze |
| Travel and tourism | |||
| Atmosphere Communications | 2-minute shower songs | Sanlam | Gold |
| Best use of social media as primary method of communication | |||
| Atmosphere Communications and the King James Group | UK'Shona Kwelanga | Sanlam Sky Solutions | Gold |
| Brand et al | Avbob poetry project | Avbob | Silver |
| Ogilvy-Johannesburg | KFC Black Fried Day | KFC | Silver |
| Campaign best informed by analytics /big data | |||
| Clockwork Media | Alienware dominates local market | Dell | Silver |
| Atmosphere Communications | Property Fox virtual reality report | Property fox | Bronze |
| Mobile media PR | |||
| Atmosphere Communications and the King James Group | UK'Shona Kwelanga | Sanlam Sky Solutions | Gold |
| Technology | |||
| PR Worx | Do bigger things | Samsung | Silver |
| Idea Engineers | Sage Summit AME | Sage (Africa and Middle East Region) | Bronze |
| Business to business | |||
| PR Worx | Reinhardt Transport Nigel Tactical Awareness Campaign | Innovative Solutions Group | Gold |
| FleishmanHillard | Masterpass QR - Kenya Launch | Mastercard | Silver |
| Ogilvy-Johannesburg | Building a leadership Brand in the premium automotive segment | Audi | Bronze |
| Corporate communication | |||
| Instinctif Partners | Rebrand to Bryte Insurance | Bryte | Silver |
| Investor relations | |||
| Atmosphere Communications | Viceroy report | Capitec | Silver |
| Publications | |||
| Atmosphere Communications | Virtual Reality Report | Property Fox | Gold |
| Sponsorship | |||
| Brand et al | Avbob poetry project | Avbob | Gold |
| Brand et al | Mentorship Challenge | Redefine Properties | Silver |
| PR Worx | Lusito Land festival 2017 | Lusito Association | Bronze |
| Corporate responsibility | |||
| Clockwork Media | Doggy Day with Guinness World Records | Dotsure.co.za | Silver |
| Burson Marsteller | Be a buddy not a bully | Cartoon Network | Bronze |
| Internal communication | |||
| Logical Truth | #ninetynine | DStv | Gold |
| ByDesign Communications | Chain reaction | BDO South Africa | Bronze |
| Media relations | |||
| Idea Engineers | Sage Summit AME | Sage | Gold |
| Idea engineers | Sage budget speech | Sage | Silver |
| Ogilvy Cape Town | Myndplay | Woolworths | Bronze |
| Environmental | |||
| Atmosphere and the King James Group | 2-minute shower songs | Sanlam | Silver |
| Clockwork Media | Tusk Awards 2017 | Investec | Bronze |
| Healthcare | |||
| Flow Communications | SANBS - Hyperimmune Campaign | SANBS | Gold |
| Launch of a new product, service or category | |||
| DNA Brand Architects | Steers #Respek Nation | Steers | Gold |
| Brand et al | The Avbob Poetry Project | Avbob | Silver |
| FleishmanHillard | Celebrating 5 generations of French art de vivre | Paul SA | Bronze |
| Consumer PR for an existing product, service or category | |||
| Verve Marketing | Dawn - You got this | Dawn | Gold |
| Verve Marketing | Rama - Good breakfast campaign | Unilever | Silver |
| Ogilvy-Cape Town | Gumtree - Pre Owned Cars | Gumtree | Bronze |
| FleishmanHillard | Colour of the year 2018/ Colour of creativity | Dulux | Special mention |
| Plato Communications | Cadbury Dairy Milk Martians | Mondelez | Special mention |
| PR on a shoestring | |||
| PR Worx | Lusito Land festival 2017 | Lusito Association | Gold |
| Idea Engineers | Sage budget speech | Sage (Africa and Middle East Region) | Silver |
| Positive Dialogue | Agents of fun | Toy Kingdom | Bronze |
| Student sampaign of the year | |||
| University of Johannesburg | DOH Diaper Drive | Door of Hope Children's Mission | Gold |
| University of Johannesburg | Hike for a girl child | Silver | |
| University of Johannesburg | One and a half bags | Bronze | |
| University of Johannesburg | Boost through Boots | Special mention | |
| Best use of an event | |||
| The Friday Street Club | The Botanist : Forager 2.0 | Edward Snell and Co | Gold |
| Plato Communications | Bubbly Oreo - Museum of Joy and wonder | Mondelez | Silver |
| Clockwork media | E! Africa | NBC Universal | Bronze |
| Pan african campaign of the year | |||
| ByDesign Communications | SAP Africa Code week | SAP | Silver |
| Clockwork Media | Tusk Awards 2017 | Investec | Bronze |
| Sports marketing | |||
| Atmosphere Communications | SA leg | Round the world yacht race | Gold |
| Levergy | Audi Q5 Fast track Campaign | Audi | Silver |
| WE Communications | Tour de France | Dimension Data | Bronze |
| SA CoTY | |||
| ByDesign Communications | 50 years of AMG | Mercedes | Finalist/Silver |
| DNA Brand Architects | Steers #Respek Nation | Steers | Finalist/Silver |
| Tribeca | Daredevil run 2017 | Hollard | Finalist/Silver |
| Atmosphere Communications and the King James Group | UK'Shona Kwelanga | Sanlam Sky Solutions | Finalist/Silver |
| Atmosphere Communications and the King James Group | 2-minute shower songs | Sanlam | Overall winner |
Atmosphere was also most awarded agency overall, taking home Prism gold in the categories of crisis management, travel and tourism, best use of social media as primary method of communication, mobile media PR, publications and sports marketing.
Prism Awards 2018 tally by PR consultancy
| Consultancy | Gold | Silver | Bronze | Special mention | Total |
| Atmosphere Communications | 4 | 1 | 2 | 7 | |
| Atmosphere Communications and the King James Group | 3 | 2 | 5 | ||
| Brand et al | 1 | 4 | 5 | ||
| Burson Marsteller | 1 | 1 | 2 | ||
| ByDesign Communications | 2 | 1 | 3 | ||
| Clockwork media | 3 | 3 | 6 | ||
| DNA Brand Architects | 1 | 1 | 1 | 3 | |
| FleishmanHillard | 1 | 1 | 1 | 3 | |
| Flow Communications | 1 | 1 | |||
| Idea Engineers | 1 | 2 | 1 | 4 | |
| Instinctif Partners | 1 | 1 | |||
| Jolene van Heerden | 1 | 1 | |||
| Levergy | 1 | 1 | |||
| Logical Truth | 1 | 1 | |||
| Mahle Behr | 1 | 1 | |||
| Monare Matema | 1 | 1 | |||
| Ogilvy-Cape Town | 1 | 1 | |||
| Ogilvy-Johannesburg | 1 | 2 | 3 | ||
| Plato Communications | 2 | 1 | 1 | 4 | |
| Positive Dialogue | 1 | 1 | |||
| PR Worx | 2 | 2 | 2 | 6 | |
| The Friday Street Club | 1 | 1 | |||
| Tribeca | 1 | 1 | |||
| University of Johannesburg | 1 | 1 | 1 | 1 | 4 |
| Verve Marketing | 1 | 1 | 2 | ||
| WE Communications | 1 | 1 |
Scroll through the #Prisms2018 hashtag for more, watch for our #Prisms2018 special newsletter and keep an eye on our Prism Awards special section for the latest exclusive coverage!
