New survey indicates consumers take action to avoid ads
A survey, released yesterday 18 May 2016 by US provider of interactive video technology, Rapt Media, indicates that 95% of consumers take action to avoid seeing or receiving your ads. If you want to annoy them and see your content summarily ignored - keep doing what you're doing. If you want to engage them, create personalized content they can discover on their own.
Report highlights
- 63% of consumers say they would think more positively of a brand if it gave them content that was more valuable, interesting or relevant
- 66% of consumers said that if they don’t view a content piece all the way through, it’s because it was uninteresting or irrelevant to them.
- Why are consumers trying to get brands to stop sending them content and ads? Leading responses below:
- 67% - They’re sending too much of it
- 55% - It’s not interesting or relevant to them
- 46% - It’s too pushy
- 42% - They don’t trust them
- 67% - They’re sending too much of it
For more information, go to The Future of Content Report