SA wins in film and radio categories
Hosted by Ellie Kemper, star of Unbreakable Kimmy Schmidt , The One Show awarded 248 Gold, Silver and Bronze Pencils in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio at Cipriani Wall Street in New York City .
Big agencies, big wins
This brings the total up to 556 Pencils overall, with REI’s #OptOutside campaign winning Best of Show. The Martin Agency’s work with long-standing client GEICO also played a large hand in three special awards, including Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognises a productive creative relationship between agency and client over a five-year period. Wieden + Kennedy also took home a Penta Pencil for their transformative work with Old Spice.
BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).
WPP won Creative Holding Company of the Year, with marquee networks Ogilvy (runner-up for Network of the Year), Grey, AKQA and JWT contributing to the winning Pencil count.
South African winners
| AWARDS SHOW | PRIMARY COMPANY NAME | CLIENT | ENTRY TITLE | AWARD TYPE | CITY | COUNTRY |
|---|---|---|---|---|---|---|
| Film | "King James Group/Cape Town + Arcade Content/Cape Town + Pressure Cooker Studios/Cape Town | Sanlam | One Rand Family | Bronze | Cape Town | South Africa |
| Film | Y&R SA/Cape Town | Jaguar Land Rover South Africa | Non-Genuine Animals | Bronze | Cape Town | South Africa |
| Radio | Ogilvy & Mather/Johannesburg | Lucozade | Lucozade Energy Drink - Night Before The Project | Bronze | Johannesburg | South Africa |
| Radio | TBWA\Hunt\Lascaris/Johannesburg | Flight Centre, Student Flights | Beer Fest | Bronze | Johannesburg | South Africa |
| Radio | FCB 1886/Johannesburg | Cell C | Igugu | Gold | Johannesburg | South Africa |
| Radio | TBWA\Hunt\Lascaris/Johannesburg | Flight Centre, Student Flights | Travel before its not fun anymore | Gold | Johannesburg | South Africa |
| Film | Ogilvy & Mather/Cape Town | Volkswagen South Africa | Volkswagen "Moments" | Silver | Cape Town | South Africa |
| Radio | TBWA\Hunt\Lascaris/Johannesburg | Tiger Brands | Sexy Times | Silver | Johannesburg | South Africa |
The following were the Best in Discipline winners from Friday night:
Film: “Shoplifters” for Harvey Nichols, by adam&eveDDB/London + Blink/London + Zenith Optimedia/London + The Mill/London.
Interactive: “Call Brussels” for visit.brussels, by Air/Brussels + Lovo Films/Brussels + Globule Bleu/Brussels +White/Brussels.
Cross-Platform: “#OptOutside” for REI, by Venables Bell & Partners/San Francisco + Tool of North America/Santa Monica + North Kingdom/Los Angeles + Edelman/San Francisco.
Intellectual Property: “Funtastic Hand” for Cirec Foundation, by "Publicis Colombia/Bogotá + Cirec Foundation/Bogotá.
Social: “Taco Emoji Engine” for Taco Bell, by Deutsch/Los Angeles.
Mobile: “The world addressed” for what3words, by what3words/London.
UX/UI: “Make Up Genius” for L'Oréal Paris, by "McCann/Paris + Image Metric /Las Vegas + My Studio Factory/Paris.
Radio: “Learning on the way” for ADN, by Sancho BBDO/Bogota.
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