Gold for Leo Burnett at World Press Awards
Leo Burnett’s Mercedes Benz SLK Toupee print ad has won Gold in the automotive category of the inaugural World Press Awards. Launched by Neil French in 2006, the World Press Awards are the first global awards specifically recognising excellence in print advertising.
“With advertising icons from around the world like, Neil French, Graham Warsop and Erik Vervroegen judging these awards, it is a huge honour for us to win Gold,” says Vanessa Pearson, executive creative director at Leo Burnett.
The overall campaign, consisting of Toupe, Hat and Scarf, won bronze at the awards.
The creative team behind the SLK AMG campaign is:
- Creative director: Vanessa Pearson
Art directors: Debbie Gyngell/Alan Lewus
Copywriters: Stefanus Nel/Steve AndersonFor more information on the awards, go to www.worldpressawards.com.