Judging the best in communications at the 2015 APEX Awards

The APEX awards have recognised, celebrated and showcased highly effective communications campaigns in South Africa. Judges are looking for campaigns that disrupted the clutter, had extensive reach and communicated via mediums that resonate with the desired consumer.

The rigorous adjudication process spans more than one round of adjudication during which submissions are evaluated against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.

"The APEX awards looks for both creativity and effectiveness, measuring actual results. The objective of advertising and communications is to sell products and/or services and in so doing contribute to a company's bottom line. In this regard, the annual APEX awards rewards those campaigns that worked to deliver a tangible, measured return on investment and/or objectives," says Odette van der Haar, CEO of Association of Communications and Advertising (ACA) that hosts the annual APEX awards.

The team tasked with adjudicating this year's entries are:

"It is an absolute pleasure and honour to be working with this year's jury. The collective experience and sheer brain power of the panel is extraordinary. The jury will decide on which campaigns, agencies and clients are the best of breed in the business and, in so doing, affirm the credibility and the value of creativity in business. After all, winning an APEX is the ultimate testament to the vital role that effective advertising and marketing communications play in business success. For agencies, winning an APEX affirms their effectiveness and contribution to their clients' businesses. For clients, winning an APEX affirms their contribution to their company's bottom line," says van der Haar.

For more information on the APEX Awards, visit www.acasa.co.za/apex.aspx