2014 APEX Awards ready for entries

The awards recognise and celebrate communications campaigns' performance excellence that contributes tangibly to clients' business and bottom line.

"We are not just calling for work. We are calling for ideas that ignited intrigue in the minds of consumers and led to desire in their hearts. We're looking for ideas that widened eyes and opened wallets even wider. We're calling for ideas that directly contributed to the client's bottom line. We want the work that worked." said APEX Jury Chairperson, Andy Rice.

Richard Stewart, MD of Millward Brown, associate sponsors of the awards says, "Great creative campaigns are most effective when they not only build brand equity but also maximize a return on marketing investments and help grow the bottom line. This rewards work that effectively engages consumers to buy. It is in this regard particularly that we are very excited to be co-sponsoring the 2014 APEX Awards."

Judges

The adjudication process of the APEX Awards is stringent, as entrants have to systematically prove that their work campaigns worked and worked hard to deliver tangible, measured results. The jury comprises of captains of industry and leaders in their respective disciplines.

The judges for the 2014 APEX Awards are:

To book briefing session, email az.oc.asaca@xepa, booking is required. For more information, go to www.acasa.co.za/apex.aspx or call +27 (0) 11) 781 2772/3.