The Creative Circle's best ads for February 2004

The best ads that appeared in February, as voted by The Creative Circle.

Comments by Mike Schalit - Chairperson:

So its the second month, so everything battles to come first. So we haven't got as many Ad of the Months as we would have liked. But then again, Radio and Outdoor stood their ground and that's a first. Beautifully produced winner in radio proves that an old technique can always be freshly spruced up.

Crafty outdoor campaign found itself in all the wrong places for all the right reasons. And even the rather bold 2nd place almost got voted thru. And then there was the rest - good, worthy winners nicely executed. Exactly. Nice may be good enough for the South of France, but like for us Seffafricans 'naas' will always be the enemy. Roll on March.

Herewith the results of the judging of the February 2004 entries. Congratulations to all concerned.

Newspaper: (NO AWARD, BUT THE FOLLOWING ORDER)
1. Unilever Ponds/Dove Cream Bar "Kitten" - O&M (Jhb)
2. Lever Ponds/Axe "Ashtray" – Lowe Bull (Jhb)
3. Levi's "Boot Cut" - Lobedu Leo Burnett

Magazine: (NO AWARD, BUT THE FOLLOWING AWARD)
1. Reckitt Benckiser/Windowlene "Invisible Bottle" – The Jupiter Drawing Room (South Africa)
2. Lever Ponds/Axe - Campaign "Blow up Dolls/Busker/Hobo/Bag Lady" – Lowe Bull (Jhb)
3. Virgin Atlantic "Stories about my Grandchildren" – Net#Work BBDO

Outdoor:

1. GSK/Jordan Floss "Find it Fast" – O&M (Jhb)
2. Virgin Atlantic/In Flight Menu "Emergency Pants" – Net#Work BBDO
3. Harley Davidson "T Shirt" – O&M (Jhb)

TV/Cinema: (NO AWARD, BUT THE FOLLOWING ORDER)
1. Sasol "Milk" – TBWA Hunt Lascaris (Jhb)
2. 1-Time Airline "Estate Agent" – Grey Worldwide
3. 1-Time Airline "Secondhand Car Salesman" – Grey Worldwide

Radio:

1. BMW/Run Flat Tyres "Run Flat Tyres" – TBWA Hunt Lascaris (Jhb)
2. True Love Magazine "Phone Game"– FCB JHB
3. RSG "Charlize" – Net#Work BBDO

The judging panel for February 2004 comprised of :

Mike Schalit - Net#Work BBDO
Mike Barnwell - FCB JHB
Roanna Williams - O&M (Jhb)
Sandile Mkhasibe - Herdbuoys McCann Erickson
Minky Stapelton - TBWA Gavin Reddy
Gareth Lessing - TBWA Hunt Lascaris
Robyn Bergman - Publicis
Alan Irvin - Grey Worldwide

You can view the ads online at www.voicebank.co.za.