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2022 Digital Marketing and Customer Journey Report

The results of our 3rd annual survey are in and we have compiled everything into our Digital Marketing and Customer Journey Report.
2022 Digital Marketing and Customer Journey Report

These stats offer insight into how consumers engage with businesses online, how their behaviour has changed due to Covid, and if aspects such as listings, reviews or localised content should matter if you’re a franchise or multi-location business.

Key findings:

  • 91% of consumers trust reviews as much as a personal recommendation
  • 72.2% of consumers have left an online review, up from 64.8% in 2021
  • 74.3% of consumers prefer to interact with brands at a local level
  • 64.7% of consumers have found outdated or incorrect information on platforms like Google
  • 89.8% of consumers expect a business to respond to their negative review,

For the full results and insights, please visit

Social Places Team

16 May 2022 13:15