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Sundays are where South Africans get more bang for their buck

The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when people are relaxed and, with their minds at ease, they can catch up on the news and absorb information effortlessly.
Whether it’s at a coffee shop, restaurant or in the comfort of their own homes, consumers can take their time over their favourite newspaper. Which is why Sunday papers deliver an experience for their readers with detailed commentary that unpacks the week’s breaking stories. They also offer an eagle’s-eye view of sports, politics, fashion, entertainment opinion and more.

The Sunday readership is made up of upper middle class and upper LSM communities. They are readers who can afford to make purchasing decisions and are a great target market for advertisers. With its selection of Sunday news platforms ̶ Rapport, Sunday Sun, City Press, Son op Sondag and Netwerk24 – Ads24 caters for a range of readers with an Effective Reach opportunity of (reach at 1+) 5.4 million. The Ads24 Sunday stable is read by one in two Sunday readers and their news platforms offer a quality read to cater for interests across demographic and economic spectrums.

Crafted detail

From special sections to columns to crossword puzzles, Sunday papers offer a carefully curated and comprehensive read that builds reader loyalty. Whether they choose to consume their news on a tablet or laptop or prefer to have a print copy delivered to their doorstep, Sunday readers are guaranteed an attractive platter of detailed information accompanied by relevant visuals and stats.

According to Shane Jacobs, Ads24 Business Manager, “The Sunday papers have a longer lead time to work on their weekly issue before it is on street or shelf by Sunday morning. This benefits the reader because it allows journalists to further interrogate and deep-dive into a topical news story, which may have occurred earlier on in the news week. Sunday Newspapers are a platform where experts are asked their opinions on matters that impact the nation which often allows for debate and input from the readers.”

Ads24’s Sunday Reader Community

The Effective Reach opportunity of the Ads24 Sunday Community (reach at 1+) is 5.4 million and Duplicated Reach (reach at 3+) is 2.6 million.

Sunday Sun and Son op Sondag readers fall into the upper middle class and make up 30% of the total Sunday readership and Netwerk24, City Press and Rapport readers are in the higher LSM bracket.

“Sunday newspapers have achieved the ‘pass over’ readership within a household; effectively reaching their target market. Again, the paid-for manner in which Sunday press makes their news available to the consumer makes it an ‘appointment read’ in the sense that, paying more than R15 per copy is an investment for most consumers and this is what makes the Sunday paper effective as our readers remain loyal,” concludes Jacobs.

Make your brand part of a great deal on Sundays with tailor-made, multi-platform deals to fit in your budget and jam-packed with value.

For more information on the great Sunday deals please visit http://www.ads24.co.za/sundays-promos and contact your Ads24 representative to secure your spot by 28 February 2018.


Remember to follow Ads24 @Ads24_News.

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22 Nov 2017 12:27

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