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ABC Quarter 1 2016 multi-platform data release

The ABC has for the first time issued data relating to multi-platform certification. In addition to print circulation data, website traffic and email newsletter delivery data are also provided.
Each title now has an online ‘Headline report’ summarising the data for all the platforms.

(All comparisons are with Quarter 4 2015.)

PRINT

PRESS OVERVIEW

Total Newspapers declined marginally by 0.78%.
Daily Newspapers declined by 2.6%.
Weekly Newspapers remained static.
Weekend Newspapers declined by 3%.
Local Newspapers increased by 0.5%.
Free Newspapers remained static.

MAGAZINE OVERVIEW

Total Magazine circulation increased by 1.5%.
Consumer Magazines increased by 1.4%.
B2B magazines declined by 0.3%.
Custom Magazines increased by 1.8%.
Free magazines remained static.

Encouragingly, in the Consumer Magazine sector, some titles have shown significant growth:

Popular Mechanics +16.5% (Single Copy Sales + Free)
Amakhosi +15.5% (Single Copy sales)
Car +19.4% (Single Copy Sales + Free)
Drive Out/Wegry +19.3% (Single Copy Sales)
Leisure Wheels +25.3% (Single Copy Sales)
Super Bike +32% (Single Copy Sales + Free)
Golf Digest +16.7% (Free)
Game&Hunt/Wild&Jag +37.8% (Single Copy Sales + Free)
Modern Athlete +34% (Free)SA Flyer +17.9% (Single Copy Sales)
SA Rugby +16.8% (Single Copy Sales)
Women’s Health +31.5% (Single Copy Sales)

In the Custom Magazine sector the following titles showed significant growth:

Fresh Living/Kook en Kuier +279% (changed from paid to mainly free and paid)
Slow Magazine +54% (Free)
Premier +74% (Free)

WEB TRAFFIC

80 titles have submitted web traffic data.

EMAIL NEWSLETTER NET DELIVERY

40 titles have submitted net delivery data.

9 May 2016 15:05

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