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FCB Activ visits Shoprite in Nigeria

FCB Activ, the retail specialist in the FCB South Africa group, recently journeyed to Nigeria to discuss various new ideas and strategies for the opening of first Shoprite store in the country with FCB Africa member, FCB Centrespread.

Shoprite is FCB Activ's largest client. The agency handles all its advertising requirements in South Africa and has been assisting with its roll-out into Africa. The Shoprite Group currently trades in 17 countries in Africa, excluding South Africa, through its Shoprite and U$ave brands and recently opened its first store in India.

Pictured on the site of a new Shoprite store are Zuki Nyembenya and Andre October from FCB Activ with Emeka Ugbogu, FCB CenterSpread in Nigeria.



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C-Cubed Communications
Petra Peacock
(021) 852-7198

24 Nov 2005 09:52

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