"This is an exciting opportunity for Openfield and we are honoured to have been appointed to work with the Springbok Sevens. We look forward to producing work that builds the Sevens brand amongst SARU's target market and Sevens' fans," commented Meagan Fester, Client Service Director at Openfield Cape Town.
Openfield will be responsible for increasing awareness of the team and elevating the profiles of the players. This will include PR, activations and developing creative content for social media and other communication platforms.
"Content creation and its strategic use has become an integral part of building brands and creating awareness and we look forward to developing this approach with the Sevens. We have an amazing opportunity to help build this inspirational brand and enhance the profile of the great rugby players who are part of the Springbok Sevens team, in their quest to win Gold at the Summer Olympics in 2016," added Fester.