The sponsorship, which was successfully negotiated by sponsorship marketing agency, Openfield, on behalf of Distell, provides an opportunity for Klipdrift to align their premium offerings with the prestige of the event, adding to the already existing affluence of the brand. The Nedbank Golf Challenge provides exceptional local and international exposure which provides a platform for consumers to engage with the Klipdrift brand.
Over and above enjoying sponsorship rights such as exclusive advertising for their products, Klipdrift aims to utilise the sponsorship plan developed by Openfield to drive consumer loyalty and expand opportunities for consumption.
The 2014 Nedbank Golf Challenge is set to take place over four days from the 4th to the 7th of December 2014.
For more info visit: www.nedbankgolfchallenge.com