Openfield secures Klipdrift's golden sponsorship of the 2014 Nedbank Golf Challenge

Klipdrift has signed a three-year deal as a Nedbank Golf Challenge single-hole sponsor from 2014 due to take place at the prestigious Gary Player Golf Club in Sun City. As one of South Africa's most esteemed annual events on the sporting calendar, the Nedbank Golf Challenge has drawn some of the sport's most celebrated local and international stars to its course.
The sponsorship, which was successfully negotiated by sponsorship marketing agency, Openfield, on behalf of Distell, provides an opportunity for Klipdrift to align their premium offerings with the prestige of the event, adding to the already existing affluence of the brand. The Nedbank Golf Challenge provides exceptional local and international exposure which provides a platform for consumers to engage with the Klipdrift brand.

Over and above enjoying sponsorship rights such as exclusive advertising for their products, Klipdrift aims to utilise the sponsorship plan developed by Openfield to drive consumer loyalty and expand opportunities for consumption.

The 2014 Nedbank Golf Challenge is set to take place over four days from the 4th to the 7th of December 2014.

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17 Nov 2014 09:36