Openfield negotiates a priceless deal for the V&A Waterfront

Openfield has successfully confirmed MasterCard South Africa as one of the commercial partners for the V&A Waterfront Partners Programme.
Openfield negotiates a priceless deal for the V&A Waterfront
The one year agreement, focuses on MasterCard acquiring a set of exclusive rights that provide an enhanced consumer experience for visitors to the venue. The partnership provides an opportunity for this leading payment solutions group to engage with consumers through use of venues, consumer activations, outdoor advertising, database, events and themed campaigns, brand goodwill initiatives and business to business engagement.

Strategic marketing executive, V&A Waterfront, Chantelle Cole, commented, "For the V&A Waterfront it is about forming successful partnerships with like-minded brands to bring exciting experiences to our visitors. Through these partnerships, we aim to enhance our offering by creating occasions and extraordinary experiences for visitors which will increase footfall and generate positive publicity for the venue. The Openfield team brings with them the sponsorship experience and credentials we sought in a partner for this project."
The commercial partners' programme being developed by Openfield will incorporate global best practice and will focus on creating mutually beneficial relationships between the V&A Waterfront and premium brands. Strategic partners will be afforded the opportunity to engage with the 23 million visitors that the venue attracts annually.

"MasterCard is delighted to announce our partnership with the iconic V&A Waterfront, a brand synonymous with unforgettable experiences. Having recently introduced the global Priceless Cities programme to Africa, MasterCard sees the relationship with the V&A Waterfront as an ideal fit for this platform. Priceless Africa brings MasterCard cardholders exclusive access to a wide selection of dining, entertainment and shopping benefits, making the V&A the perfect companion to bring even more unique experiences and offerings to cardholders. MasterCard looks forward to a successful and mutually beneficial collaboration", said Nadine Mouton, vice president Marketing & Communications MasterCard, South Africa.

For more information please contact:
Meagan Fester
Media and PR director
021 448 7777
072 281 1763

7 Feb 2014 10:03