WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second-largest FMCG brand in Africa, after Coca-Cola.
WPP Team Unilever/Africa offered a simple, integrated solution drawing on strengths from J. Walter Thompson, Ogilvy, The Hardy Boys and Scanad. The pitch was led by Dale Tomlinson, founder and CEO of The Hardy Boys.
Going forward, WPP Team Sunlight will provide access to talent from across WPP companies, including Kantar, Barrows, Mindshare, TMARC, Smollan and other speciality teams.
Mark Read, WPP Chief Operating Officer, said: “Reflecting WPP’s global approach for Unilever, WPP Team Sunlight is a simple solution that embraces people from different agencies, markets and areas of speciality to produce the most creative and effective work for the client. We are delighted to have been entrusted with the stewardship of this iconic brand across the African continent.”
“It’s awesome to see the camaraderie and the collaborative effort that’s gone into WPP Team Sunlight. It truly is the working model of the future, and we look forward to ‘painting Africa yellow’ with this great brand,” said Alistair Mokoena, CEO of Ogilvy South Africa.
Sue Napier, MD of JWT/The Hardy Boys, commented: “This pitch truly saw the best, most experienced and talented minds within the WPP group coming together in a spirit of collaboration and partnership, to solve a very complex challenge for the Sunlight brand in Africa.
“It was an inspiration to work side by side with the best that WPP has to offer. As a result, we were able to demonstrate not only the breadth and depth of WPP’s capability and experience, but also the extent of our insight into the African continent.”
Keep on the lookout for the big idea, yet to be revealed – updates to follow.