Conceptualised by the Ogilvy Johannesburg team of Fran Luckin, Mike Martin, Stephanie van Niekerk and Renier Zandburg, The Great Calm
advertises KFC's Krusher range.
The ad's payoff is inspired as much by Monty Python
as by Zen Buddhism, creating a surprising link between 'Om' and 'Yum.'
View the spot here