To demonstrate the power of a change of perspective, the spot took 60 Clarens locals on their first ride in a hot air balloon and documented their reactions.
"What you see, we did for real," says Slim. "We took people who otherwise wouldn't get the opportunity to experience being in a hot air balloon and just let them enjoy themselves."
Slim took a documentary approach, relying on the cast's genuine reactions. The result is an emotional journey that the viewer experiences along with characters, heightened by the beautiful track from Christoffer of Red Moth Music.
The spot was conceptualised by Shift Joe Public's creative team of Xolisa Dysehana, Machiek Michalski, Jeanine Vermaak, Christo Kruger and Freda Raubenheimer, shot by DOP Werner Maritz, and edited by Left's Saki Bergh.
Check out Slim's reel at http://www.eggfilms.tv/directors/slim/
. About Egg Films
Ranked number one production house in South Africa for 2013. We've won golds at Cannes, the Clios, Andys, and New York, as well as South Africa's first-ever Grand LIA at London. We do TV ads, branded content, music videos, short films and other things too. For more info, visit www.eggfilms.tv