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Berge Farrell Press Office
Berge Farrell is a strategically driven design and branding consultancy. We believe that insightful design can, and should, create competitive advantage.
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Binary Botanical, a new style of beerThe Good Living Brew Company, entrusted Berge Farrell with the packaging design of their Binary Botanical, a new style of beer, made from hop leaf infusion. 14 Mar 2019 Read more

Printer's Blended Scotch Whisky relaunchStocks Spirits Group commissioned Berge Farrell to design the packaging for the relaunch of Printer's, one of Stock's whisky brands in the Czech Republic and Slovakia. 7 Feb 2019 Read more

Celebrating 80 years of goldBerge Farrell was tasked to design the packaging for a special, limited edition of Klipdrift Brandy - exclusively created in celebration of 80 years of the iconic heritage of Klipdrift Brandy making in South Africa. 31 Jan 2019 Read more

Distell launches Amarula Vanilla SpiceThe Distell Group appointed Berge Farrell to design their innovative and uniquely African, premium cream liqueur, Amarula Vanilla Spice. 31 Oct 2018 Read more

Yogi Sip launches Fruit FusionDanone recently appointed Berge Farrell Design to design the packaging for their new Yogi Sip Fruit Fusion range of drinking yogurts - adding a touch of excitement that you may like too. 29 Oct 2018 Read more

Berge Farrell celebrates World Cup with ABInBevABInBev Africa appointed BF to design their 2018 FIFA World Cup™ Limited Edition packs as part of their activations linked to their global partnership with FIFA. 6 Aug 2018 Read more

Aujan Coca-Cola appointed Berge Farrell Dubai with the relaunch of regional superbrand RaniRani has been market leader for a number of years in the GCC. The brand refresh sought to modernise the appearance of the brand as well as capture the all-important Burst of Fruit that is so inherent to the brand's persona. 31 Jul 2018 Read more

A new look for Blu ApprovedBlue Label Telecoms has awarded their Blu Approved corporate identity refresh and visual language development to Berge Farrell. Blu Approved brand's purpose is to address inequality of opportunity by allowing all South Africans to transact and interact on an equal footing. 18 Jun 2018 Read more

HoneywellHoneywell Foods has been a large and firm household favourite for over 20 years. 13 Jun 2018 Read more

Chivas Dubai Edition PackBerge Farrell acquires a bespoke design brief for Pernod Ricard Travel Retail, a Chivas Dubai Edition pack for their 12YO bottle. The packaging celebrates the traveller's Dubai visit and is region-specific for gifting purposes; it is sold exclusively in Duty Free. 1 Jun 2018 Read more

International Maritime Industries appoints Berge FarrellWorld-leading energy company, Saudi Aramco, has commissioned Berge Farrell Dubai to create the corporate identity for the International Maritime Industries (IMI). This massive project and joint venture brings together the most sought after market leaders: Saudi Aramco, Lamprell, HHI and Bahri. 30 May 2018 Read more

Purity Cereals gets new lookPurity is one of South Africa's most well-loved brands and has been helping busy moms for over six decades. Berge Farrell is excited to announce that they have won Tiger Brands Purity Baby Cereal in a competitive pitch for its packaging upgrade. 24 May 2018 Read more

SA's first homegrown 0.0% alcohol beerAB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa. It is an extension of Castle Lager and offers consumers a real beer taste without the alcohol. 22 May 2018 Read more

Looking for some colour in your life?Blue Label Telecoms has awarded their Boost Mobile smartphone, tablet range upgrade and the launch of their highly anticipated fitness device to Berge Farrell. Blue Label has been described as one of Africa's largest specialists in prepaid products and the electronic distribution of virtual merchandise. 16 May 2018 Read more

Cristal Ultra the new easy-drinking lagerBerge Farrell acquired Cristal Lager's packaging upgrade and with the success of the relaunch was entrusted with the line extension of Cristal Ultra. A new brand development that wished to enter the Peruvian market as an easy-drinking lager and capitalise on a global trend. 14 May 2018 Read more

The 'breath expert' gets a new lookBerge Farrell acquires Mondelez chewing gum packaging upgrade for the Clorets 40-minute packs. Berge Farrell has revealed a fresh new look and design for the two sugar-free mint flavours: improved Eliminator and new Green Mint. 4 May 2018 Read more

Account win for Berge FarrellTiger Brands briefed Berge Farrell to upgrade their current Status Deodorant packaging, as part of their strategy to redefine its distinctive role within the market. 2 May 2018 Read more

Account win for Berge FarrellBerge Farrell has won Unilever's star performer - Aromat - in a competitive pitch for the packaging upgrade. 30 Apr 2018 Read more

Berge Farrell and Chivas RegalBerge Farrell was tasked with creating an international "Dubai limited edition" pack in the duty-free segment for the Chivas Regal 12-year bottle. The packs are bespoke, impactful and Dubai-centric, while showcasing the luxury of Dubai and staying true to the Chivas brand guidelines. 20 Jun 2016 Read more

Creating delicious designBerge Farrell Design's packaging refresh and upgrade for Tiger Brand's Golden Cloud Ready Mix and Cake ranges has been crafted to deliver maximum appetite appeal via a single-minded approach to photography, styling and layout, cueing 'home-baked goodness'. 11 Aug 2015 Read more

Berge Farrell Design unites the Tastic familySince 1961 much-loved South African rice brand, Tastic, has delivered on the promise of cooking perfectly every time. Continuously keeping up with trends and bringing innovative and up-to-date products to the table meant that it was now time for a packaging design refresh and upgrade. 3 Aug 2015 Read more

Dancing with design that is deeply rooted in traditionPackaging design specialist Berge Farrell's winning partnership with SABMiller launches what is set to become another African icon in the world of beer. 21 Nov 2014 Read more

A new generation of precision designCastle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand's promise of 'a legacy of taste, progressively crafted for genuine refreshment'. 16 Sep 2014 Read more

Designed to celebrate 20 years of freedom2014 is fast becoming a dream year for SABMiller's much loved Hansa beer brand. 23 Apr 2014 Read more

Berge Farrell Design refreshes Panama's favourite beerLong celebrated and greatly loved by Panamanians since 1926, Atlas Beer is the preferred choice at local carnivals, fairs and in busy bars and restaurants throughout the counts. 6 Feb 2014 Read more

Berge Farrell's packaging design takes flightFlying Fish, Brewer SABMiller's newest launch, welcomes summer with an exciting take on refreshment by adding flavour to beer in two excitingly zesty variants, Crushed Orange and Pressed Lemon. 16 Oct 2013 Read more

The new look of a championEveryone loves a champion and when South Africa's most iconic beer brand looked to refresh its packaging, Carling Black Label turned to Berge Farrell for a winning design upgrade. 16 Sep 2013 Read more

Royco and Berge Farrell - an award-winning combinationGlobal food company, Mars, has just awarded the Royco team the prestigious and most sought after 'Best in Class' in the renovation/innovation category for the entire META (Middle East, Turkey and Africa) region. 19 Jul 2013 Read more

Berge Farrell delivers on Tastes of the WorldMcDonald's customers are taking their taste buds on a trip around the world with the fast food chain's latest promo. 12 Jul 2013 Read more

Berge Farrell puts the E in EnergadeThe one thing all South African sports heroes, loyal fans and avid enthusiasts have in common is their unquenchable thirst for South Africa's number one sports drink, Energade. 11 Jul 2013 Read more

In just 10 short years, Berge Farrell has surpassed expectations, with an impressive innings of active clients in 34 countries around the globe. 14 Jun 2013 Read more

Berge Farrell takes the bull by the hornsAs South African as braaivleis, rugby and sunny skies, Bull Brand Foods has been the staple of many households, providing well-priced, good quality canned meat for over 50 years. 10 Jun 2013 Read more

Berge Farrell champions with HeroWith the opening of SABMiller's new brewery in Nigeria, beer brands already known and loved locally are now being produced 'on site'. 5 Jun 2013 Read more

In a world where one bottle sells every second, it's a given that Chivas Regal packaging needs to have continuous as well as impressive standout on the shelf, especially around the festive season. 3 Jun 2013 Read more

Berge Farrell, one of the most successful brand design firms internationally, has been commissioned by the Estée Lauder Companies, USA, to create value added packaging for six of their iconic perfume brands. 31 May 2013 Read more

Berge Farrell creates sweet success accross EuropeWhen Unilever's irresistibly delicious ice cream brand, Carte D'Or, went in search of a design partner that would create inspired and innovative packaging for their premium flagship range, the call went out to design agencies internationally. This hotly contested pitch was ultimately won by Berge Farrell Design. 5 Jun 2012 Read more

Berge Farrell stirs up mouth-watering appeal with RoycoRoyco, one of the country's most trusted brands, is creating a stir with their new and improved range of instant soups. 15 May 2012 Read more

Packaging for AfricaWith the completion of Nido for Nestle, Egypt, Berge Farrell has entered its tenth market into Africa. 4 May 2012 Read more

Advantage BF.With The South African Tennis Association (SATA) changing its name to Tennis South Africa (TSA), the call for a new logo went out to Berge Farrell design. 28 Mar 2012 Read more

Berge Farrell design's client base in the Middle East continues to grow. 12 Mar 2012 Read more

Design agency, Berge Farrell's newly established foothold in the USA is based in Philadelphia and is headed by Gil Hanson, formerly of Hanson Design. This has enabled Berge Farrell to offer a bespoke solution logistically in America and complements the existing offices in Abu Dhabi, Cape Town and Johannesburg. 7 Mar 2012 Read more

Berge Farrell stands out with a championWhen iconic beer brand Carling Black Label decided to launch a Special Edition Champion's Pack, design agency, Berge Farrell, was briefed to create a 440ml bottle that, from a visual perspective, reinforced the fact the CBL is, in fact, liquid gold. 1 Dec 2011 Read more

Berge Farrell designs the FinestWith the launch of Pick n Pay's top tier private label brand, Finest, Berge Farrell Design has created stylish packaging that delivers on the promise of a range of authentic, quality ingredients sourced from only the best suppliers worldwide. 3 Nov 2011 Read more

Berge Farrell crafts refreshment Down UnderThe marketing challenge:
With Australia's Bluetongue beer brand owing both its name and quirky personality to the Hunter Valley region's indigenous Bluetongue lizard, the challenge was to refresh its identity whilst remaining sensitive to the new brand architecture in order to ensure an appropriate level of both cohesion as well as differentiation between the craft and the new premium range.
 2 Aug 2011 Read more

Berge Farrell Design pauses to engage with Castle Milk StoutWith Castle Milk Stout repositioning the sociability of the brand and journeying towards creating an occasion based consumption habit, Berge Farrell Design was briefed to create packaging that would invite consumers to Pour. Pause. Sip. Enjoy and Savour the moment. 26 Jul 2011 Read more

Berge Farrell says it like it isP.S. Bar has long been the sweetest way to show just how much you care, but with the ever-changing youth market trends and lingo, Cadbury's felt it was time to update the look and messaging on pack. 23 Sep 2010 Read more

One of South Africa's leading independent design shops Berge Farrell has been working up a storm in 2009, and picking up a host of extra clients along the way. 23 Sep 2009 Read more

Local design shop goes globalLocal design and iconography specialist Berge Farrell continues to spread its wings on the international stage, with three significant jobs in 2008 - one in Romania, another in Ireland, and the final - and perhaps most exciting - one, in Italy. 19 Aug 2008 Read more

New Dentyne packs a punchDesign and iconography specialist Berge Farrell has collaborated with Cadbury South Africa to revitalise the packaging of the country's best-selling oral care chewing gum brand - Dentyne. 6 Aug 2008 Read more

Do you know who evolutionised Chappies?Did you know that a local packaging and iconography specialist recently completed what is perhaps the biggest design job on one of the smallest pieces of real estate? 25 Jun 2008 Read more

Striking brand identity sets Skelter's Straight apart from the restPackaging and iconology specialist Berge Farrell helped South African Breweries create the brand identity for the company's latest entrant into the ready-to-drink category, Skelter's Straight. 2 Apr 2008 Read more

Another win for packaging specialist Berge FarrellAt the recently held IPSA (Institute of Packaging SA)'s Gold Pack Awards programme, the packaging industry's premier awards event, Consol Glass scooped top accolade for the bottling of its 330ml Sarita alcoholic beverage, in the Glass category. 3 Dec 2007 Read more

Having recently been recognised as South African Breweries' Marketing Supplier of the year, Berge Farrell has announced its scooping of Pick 'n Pay's FoodHall brand account.  4 Dec 2006 Read more

SAB's coveted Marketing Supplier of the Year Award goes to Berge FarrellRelative newcomer to the brand design industry, three-year old iconography specialist Berge Farrell was last month awarded South African Breweries' Marketing Supplier of the Year.  24 Nov 2006 Read more

EXP - Africa's Largest wholly owned Marketing Agency and vibrant young new Brand Agency Berge Farrell have launched a Joint Venture into Africa that can only bode well for Brands across the continent. 28 Aug 2005 Read more

Marketing challenges come along in various forms over the span of a career in marketing and design. It is not often, though that one can say you have had the challenge of branding and creating a new identity for a town. 16 Aug 2005 Read more

Relative newcomer to the brand design industry, two-year old iconography specialist Berge Farrell celebrates a momentous occasion in its winning of the pitch for the new BTL design of SAB's flagship brand. 15 Aug 2005 Read more

The ever-increasing brand clutter evident on pharmacy shelves requires pharmaceutical marketers to continually evaluate their brand, USP's and icons. Product packs must be immediately identifiable and their icons needs to speak clearly and cohesively to the brand proposition and value. 15 Jun 2005 Read more

Early 2005 saw the arrival of a new face on an old friend, with the rejuvenation of one of the country's favourite brands - Hansa Pilsener. 3 Jan 2005 Read more

Reputation and confidence are two of the hallmarks of any good Asset Management company. This is typically manifested by the leadership of the company. 10 Nov 2004 Read more