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Borderless Access Press Office
Borderless Access is an award-winning market research company with its digital-first products and solutions for agile research. We fulfil the dynamic and multi-dimensional research demands of our global clientele with our technology-enabled insights solutions and first-party hyper-niche communities.
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Exploring the uptake of electric two-wheelers as a growing means of road transportation in sub-Saharan Africa
There are ongoing discussions and debates on a global scale around strategies and opportunities to reduce the carbon footprint, noise, and air pollution as well as our dependency on fuel. Scientists, environmentalists, and industry experts are promoting the electrification of road transport as a viable alternative to the fossil fuel-based vehicles in use. 23 Feb 2022 Read more

Unwrapping shopper insights over the holiday season - exploring behaviours, trends, expectations and more
Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store. With the retail landscape shifting in a pandemic environment, businesses are looking for creative and insightful ways to tap into shopper drivers in order to maximise revenue generation. 20 Jan 2022 Read more

Smart thinking in sub-Saharan Africa
Casually controlling your music from your smartphone or checking your security cameras while on holiday has become a part of the pattern of modern life around the world. Borderless Access has done a deep dive into which smart devices people living in sub-Saharan Africa (specifically South Africa and Nigeria) are using and how. 15 Oct 2021 Read more

'Brand Humanization' won the Gold at Esomar Research Effectiveness Awards 2021
At the Esomar Research Effectiveness Awards 2021 last week, Borderless Access and Unilever were honoured with the Gold award for their collaborative case study based paper, 'The evolution of brand humanization' using digital bot-enabled research methodology. 1 Oct 2021 Read more

Making healthy habits stick after Covid
Since Covid-19, there has been a dramatic shift in consumers' mindsets globally towards healthier lifestyle habits. Global digital market research company, Borderless Access, set out to find out what South Africans changed about their lifestyles and how food and beverage companies can help support consumers. 20 Sep 2021 Read more

Open doors: Sub-Saharan Africa embraces restaurants again after the pandemic's clutches
Globally, lockdowns limiting people's movements, coupled with a genuine fear of contracting Covid-19, have delivered a brutal blow to the hospitality industry. In sub-Saharan Africa the lockdown rules in some countries have spanned from bans on the sale of alcohol in addition to strict curfews, intensifying the financial predicament for restaurants in particular. 3 Sep 2021 Read more

Sub-Saharan brands can do well by advertising via esports
It is widely accepted that esports viewership has grown in the last 20 years, and is now becoming a pastime to counter the viewing of traditional sport. As we saw in our previous study, viewership in sub-Saharan countries is on the rise dramatically, in line with global trends. 14 Jul 2021 Read more

E-sports grow a following in sub-Saharan Africa
Throughout the world, e-sports are taking off as an alternative to traditional video games, heightened by the steep increase in digitisation that the world is currently witnessing. E-sports began in the late 2000s as amateur engagements and have risen to popularity in the last decade; transitioning into professional, organised multiplayer tournaments with huge followings. 9 Jun 2021 Read more

Borderless Access strengthens healthcare, consumer insights and analytics businesses with new appointments
Borderless Access, the digital market research company, has announced three new appointments - Nick Love as principal consultant - BA Health for Europe; Niraj Morey as AVP - client development for Middle East Region; and Donna-lee Ginsberg as senior account manager for the US. 14 May 2021 Read more

How to build and retain brand trust in uncertain times
Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure even more now. 26 Apr 2021 Read more

Are marketers focusing on the right channels?
Globally, marketing spend is focussed predominantly on digital media - specifically social media. However, consumer exposure and trust indicate that the traditional channels still hold relevance. So, on which channels should marketers be focusing? 7 Apr 2021 Read more

How Coca-Cola Africa leveraged Borderless Access's bot-enabled research solution to unpack healthy consumption habits
Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits. 25 Mar 2021 Read more

Borderless Access crosses more borders; launching first-party digital panels in Ecuador, Peru, France and Italy
Borderless Access recently introduced its first-party market research panel community in four new markets. The newest additions to its stable of markets include Peru and Ecuador in Latin America, and France and Italy in Europe. 17 Mar 2021 Read more

Sub-Saharan marketers dance to a digital tune
Kenya and Nigeria cautiously optimistic in their marketing endeavours 27 Jan 2021 Read more

Surfing the tides: digital media has come out tops in post-lockdown Africa
Social media enjoys high exposure in Africa 8 Dec 2020 Read more

Borderless Access expands team by 10% to support newly formed healthcare business - BA Health
Borderless Access, the digital market research products and solutions company, today announced a range of technology and analytics-driven research capabilities to fulfil today's dynamic and multi-dimensional research demands from healthcare, life-sciences and diagnostic companies. The services, consolidated under the sub-brand BA Health, is aimed towards assisting global healthcare brands in understanding the healthcare space better through actionable insights to improve people lives. 9 Nov 2020 Read more

Has shopping behaviour changed in sub-Saharan Africa since the start of the pandemic?
From wearing masks and washing our hands more carefully than ever to working from home, Covid has changed our behaviour in dramatic and measurable ways. The virus has also had an interesting impact on our consumer behaviour, with large swathes of the world's population changing their well-worn habits within a few short weeks. 28 Sep 2020 Read more

Sub-Saharan Africans increase healthy habits to beat the virus
Finding ourselves in the middle of a global pandemic has been a shock. We've spent a lot of time fine-tuning ways in which we can prevent ourselves from catching the virus. Covid-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness. We've taken a closer look at global changes with regard to general health, hygiene and fitness, with a special focus on Nigeria and South Africa. 31 Aug 2020 Read more

Work from home - short-term response or new normal?
Across the world, Covid-19 pandemic has upended people's working lives. We have taken a closer look at how people's working lives have changed in sub-Saharan Africa, with a special focus on Nigeria and South Africa. 20 Aug 2020 Read more

South Africans' attitudes to medical travel consultation, post-lockdown
Healthcare globally has received much focus since the beginning of the Covid-19 pandemic. Medicine-purchasing behaviour has changed, and so has the practice of medical consultation. Borderless Access conducted a survey to understand perceptions around medical travel consultations and what advice people will seek from medical professionals, once travel restrictions open up. These findings, which span South Africa, Nigeria and eight other countries, also uncover behaviour around the purchase and stocking up of medicine. 15 Jul 2020 Read more

South Africans embrace digital medical consultations
The global Covid-19 pandemic has pivoted the world in countless new directions, a significant one being the exponential embrace of digital engagement. The field of healthcare is, of course, one that has been at the forefront of many pandemic-related changes. Medical professionals have had to adapt their entire way of working - and the public has responded. Borderless Access brings you findings from 10 countries on how modes of medical consultation have and will continue to change, post-lockdown. 7 Jul 2020 Read more

Money makes the world go round: Understanding financial behaviour in South Africa
As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens. We provide a glimpse into how South Africans bank, what financial decisions they have made - both pre- and during Covid-19 - and understand where they invest their hard-earned money. 24 Jun 2020 Read more

Liquor bounces back: Anticipated alcohol consumption post lockdown
Liquor stores nationally are witnessing enormous queues and hefty sales as lockdown Level 3 marks a lifting of the ban on alcohol sales. However, the market is expected to witness a shift in the consumers' alcohol-buying behaviour as they settle into Level 3. Borderless Access, therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry. 17 Jun 2020 Read more

Has your offline tracker gone 'off-track' during this lockdown?
Since the inception of market research, agencies, marketers and brand managers have relied on brand trackers to measure brand and competitor performance. 1 Jun 2020 Read more

Consumer perceptions of digital payment methods: South Africa
As digitisation makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options. 19 May 2020 Read more

Covid-19 - Which media channels to use to connect with consumers
At a time of global shift, it is imperative for brands to remain connected to their consumers. Communicating actively during turbulent times gives consumers the peace of mind that they can still rely on their trusted brands. As people seek stability and reliability in an unfamiliar world, brands are perfectly positioned to deliver on this, and should take every opportunity to do so. 7 May 2020 Read more

Covid-19 - How brands can support South African consumers
With every aspect of their lives being affected by the impact of Covid-19 and the national lockdown, consumers are expecting more from their brands than ever before. As the estimated drop in South Africa's economy grows, disposable money is tighter than before, for almost every citizen. 30 Apr 2020 Read more

#Covid-19: Top concerns for South African consumers
As the extended national lockdown continues, South Africans' greatest Covid-19-related concern is the economy. This is even more top-of-mind for most citizens than concern over their family's healthcare needs, which features as their second most pressing concern. 21 Apr 2020 Read more

Online market research: Transitioning 'proactively' not reactively
In times of crisis, there are two paths to take: Reactive or Proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path. 6 Apr 2020 Read more

Consumer sentiments about South Africa's economic outlook
The South African economy has been struggling for a while now, with its recovery further hampered by the country's acute energy shortages and resultant load shedding. President Cyril Ramaphosa, in his 2020 State of the Nation Address, was candid about the prolonged economic slump, stating: "Our economy has not grown at any meaningful rate for over a decade." He stated unequivocally that the load shedding was having a "debilitating" effect on the country. 2 Mar 2020 Read more

How digital online research achieves superlative levels of insight
Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these. 13 Feb 2020 Read more

Misperceptions of digital online research, and how these are overcome
Digital online research is without doubt the optimum way to gather research and uncover insights in the African continent. Yet it is taking time to gain traction. Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these. 15 Jan 2020 Read more

Digital online research advances our globe - yet Africa lags behind
Africa is fertile ground for digital online research. Yet paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could do. 13 Dec 2019 Read more