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Levergy is a leading sport and entertainment communications agency based in Johannesburg.
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Levergy and New Balance SA launch global cricket campaignSouth African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019. Following a competitive process between all of New Balance's global creative agencies, Levergy's execution, Own the Moment, was selected and will set out to engage cricketing fans across the globe. 22 May 2019 Read more

Local sports marketing campaign among world's bestSasol's and SAFA's #Limitless campaign, created for the brand in collaboration with South African sport and entertainment agency, Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018. 29 Jan 2019 Read more

Levergy adds Nedbank to new business winsLevergy will begin 2019 with a broadened client portfolio after being appointed by Nedbank as their full-service sponsorship agency. The agency emerged as the preferred candidate after a competitive pitch process which took place in November 2018. The appointment sees them commence work across Nedbank's sponsorship portfolio, which includes the Nedbank Cup and Nedbank Golf Challenge among others, from 1 January 2019. 14 Jan 2019 Read more

Tennis South Africa partners with LevergyTennis South Africa (TSA) has announced the appointment of Levergy as its new communications agency. 6 Dec 2018 Read more

The power of publicity - When blurring the lines of sport and entertainment goes wrongPowerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this. "The Money Fight", as it was dubbed, was an event which began as nothing more than a circus sideshow but which, through captivating storytelling, was transformed into a crossover sport/entertainment spectacle, becoming one of the most commercially lucrative single sporting events in history. This event arguably created the blueprint on how to create a made-for-tv entertainment marvel through sport. 23 Nov 2018 Read more

Levergy continues golden year with Assegai winsThe 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night. The wins follow recognition at both the Prism Awards; Sports Industry Awards; New Generation Awards and the AMASA Awards, capping a stellar 2018 for the agency. 14 Nov 2018 Read more

Levergy continues stellar awards seasonSport and entertainment communications agency Levergy continued a stellar awards season with wins at both the New Generation and AMASA Awards. The wins follow recognition at both the Prism Awards and Sports Industry Awards for clients Audi and New Balance respectively. 12 Oct 2018 Read more

Phumelela Sports partners with LevergyLocal agency start-up joins forces With Africa's best 7 May 2018 Read more

Levergy shortlisted for record number of Sport Industry AwardsFollowing the announcement of the 2018 Sport Industry Awards shortlist, sport and entertainment agency Levergy has attained a record 20 shortlisted entries ahead of the awards ceremony. The agency is nominated across 13 categories which include Campaign of the Year, Agency of the Year, Best Use of PR and Best Use of Social Media. 27 Mar 2018 Read more

Sasol appoints LevergySasol, South Africa's largest integrated chemicals and energy company, has appointed Levergy as their new retained sponsorship agency. The win comes off the back of a competitive pitch process held in December 2017 and continues the momentum established by the Levergy after racking up a record number of awards last year. 23 Mar 2018 Read more

Levergy unveils new websiteFollowing their acquisition by the global M&C Saatchi Sport & Entertainment group, Sport Industry Awards Agency of the Year, Levergy has today unveiled its new company website. The revamped site offers viewers the opportunity to gain insight into some of the agency's award-winning work across multiple channels including sport, entertainment, experiential and content production. 12 Mar 2018 Read more

Levergy officially launches partnership with M&C Saatchi Sport & Entertainment Global NetworkLevergy, the 2017 Discovery Sport Industry Agency of the Year, officially launched its partnership with leading global agency M&C Saatchi Sport & Entertainment at a function held at the M&C Saatchi Johannesburg headquarters. 3 Nov 2017 Read more

Levergy agrees on partnership with JAG Foundation2017 Discovery Sport Agency of the Year, Levergy has agreed on a pro-bono partnership with the JAG Foundation, South Africa's biggest sports development programme. As part of the agreement, Levergy is to develop a strategic plan for Vision 2020, the foundation's roadmap, to realise its ambition of becoming the largest sports development program in the world. This partnership will include assisting on public relations, social media, activations and events, content production and brand strategy. 31 Oct 2017 Read more

Levergy wins big at New Generation AwardsSport and entertainment communications agency Levergy continued a stellar 2017 after taking home seven trophies at the recent New Generation Awards. The awards, which take place annually, honour innovation in social and digital media. Levergy's haul included three gold, two silvers and two bronze (one of the biggest by an agency on the night and the most by a sponsorship industry agency) and included recognition for all three of Levergy's retainer clients, SuperSport, Audi and New Balance. 9 Oct 2017 Read more

Levergy to go BOSEmerging player in the sports drinks market, BOS Sport, has appointed Discovery Sports Industry Awards Agency of the Year, Levergy as their new creative agency. BOS Brands, an established name in the ice tea market, is looking to take their sports drink offering, a healthier alternative to competing brands, to the next level and believe Levergy is the partner to help them do that. 5 Sep 2017 Read more

Rob Garden"It's going to be great entertainment - that's the most complimentary I can be about it. It's two different sports." - Ricky Hatton 20 Jul 2017 Read more

M&C Saatchi PLC acquires LevergyAgency to join M&C Saatchi Sport & Entertainment Global Network 21 Jun 2017 Read more

Levergy shatters records at 2017 Discovery Sport Industry AwardsAgency takes home nine awards including Agency Of the Year 23 May 2017 Read more

Leveraging the sponsorship industryUntil recently, the sponsorship industry was all about getting onto signage and maximising media exposure. Frustration with this, and where the industry was heading, led Clint Paterson and several colleagues to launch sponsorship agency, Levergy, three years ago. Paterson and partner Struan Campbell left EXP to launch the business, starting off with no clients. The turning point for the business came eight months later, when it landed DStv. BMW quickly followed. 12 Sep 2016 Read more

Using sponsorship to drive valueLast year New Balance was appointed the official technical partner of Cricket SA (CSA) and the Proteas. Levergy was subsequently appointed as its sponsorship agency on the cricket account in August 2015. Our brief: to assist New Balance to derive meaningful value from its investment. 15 Aug 2016 Read more

Why activation without amplification is a glass half emptySo we know great sponsorship requires creative ideas and extensive leveraging to be just that. Sponsorship is just wallpaper without good leveraging ingredients. Agreed (Hopefully). 27 Nov 2015 Read more

Levergy shows its vorsprungAfter finalising terms on their partnership with Cricket South Africa and the Proteas, Audi South Africa have appointed Johannesburg based sponsorship agency Levergy to leverage the sponsorship over the three-year term. 5 Jun 2015 Read more