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To Reimagine is to Progress. We believe the world we live in requires brands to constantly Reimagine themselves, progress, and be better! To Reimagine is to cross the divide between strategy, creativity and technology and design your business for the future.
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Creative academy Sum of 21 reaps rich rewards, gets nod of approval all-roundThree years ago, the creative incubator for learner and intern candidates, Sum of 21 Academy, came into being to empower talented and ambitious creative youngsters to make their mark in the broader industry. Judging from the nod of approval from both clients and former learners, who have since completed their training and joined the industry, the new kid on the block has succeeded in its mission with flying colours. 4 Apr 2019 Read more

Etiket celebrates 11 years with eyes fixed firmly on the futureFollowing its 11th birthday celebration in September, the creative consultancy, Etiket, is all set to tackle future challenges in the creative industry by continuing to improve its business offering, model and structure. 31 Oct 2018 Read more

Sum of 21 flying highA significant increase in the uptake of young creatives, steady client growth and an expanding footprint has positioned the young and dynamic empowerment agency, Sum of 21 Academy, as a creative force to be reckoned with. 30 Jul 2018 Read more

"Nothing beats the exhilaration of receiving an international award, a silver Midas to boot! That we have broken through the clutter on this prominent world stage, makes it all the more rewarding and fully compensates for all the effort and time that went into conceptualising and crafting the final work." 20 Feb 2018 Read more

“No, it's not because we don't make ads anymore; by using our strategic thinking and creative problem-solving skills to solve current challenges in the business environment, we've learnt that we can add value across the entire business value chain.” 27 Jul 2017 Read more

In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a differentiated brand or product/service, but to build salience by creating and managing meaning around a brand. It is only by having a very specific meaning in a consumer's mind that a person will ultimately buy a particular brand or service. 9 May 2017 Read more

While the creative agency, Etiket, prides itself in being language- and media-neutral when it comes to clients, the creative team jumps at each and every opportunity to conceptualise and create fresh and original Afrikaans work. By taking no fewer than three Pendoring awards this year, the agency once again proved that it is successful in its mission to create exceptional and memorable work. 4 Nov 2015 Read more

By taking no fewer than four finalists this year, the agency once again proved that it succeeds in its mission to create exceptional and memorable work. 12 Oct 2015 Read more

Since the end of 2013 when the dynamic conceptual agency and digital specialist, Etiket, embarked on an aggressive business growth drive, it acquired several new blue-chip accounts. 16 Apr 2015 Read more

#BetheFirst campaign a Bookmark Awards finalist 12 Feb 2015 Read more

We live in a day and age of technology; an era that has arguably made our lives more sophisticated. However, technology advancement is also bringing the fight to a faceless monster - the disconnected world where the things we buy and subsequent companies we support are phantoms of commerce. 9 Apr 2013 Read more

Storytelling is as old as time and forms the very essence of humanity. From a very young age we make sense and experience life through stories. Indeed, narratives form an important link that provides context amidst the noise. 18 Dec 2012 Read more

Etiket has been appointed the advertising agency for eLan Developments, a KwaZulu-Natal-based premier property development, marketing and sales company. 23 Nov 2012 Read more

Etiket has added two gold Pendoring Awards to its trophy cabinet for its innovative digital campaign Die LAPA Hoofkarakter-soektog (Main Character Search). The campaign was awarded Pendorings in the categories: Internet, Mobile and Interactive Communication; and Integrated Digital Campaign on Friday, 21 September 2012 at the annual Pendoring Awards Ceremony held at the International Convention Centre in Cape Town. 27 Sep 2012 Read more

Etiket has been appointed the digital advertising agency for the Johannesburg Tourism Company (JTC). The appointment will include the initial launch of an exciting two-month Spring Campaign as well as a refresh and maintenance of JTC's digital elements. 24 May 2012 Read more

Etiket, a multi-award winning, Irene-based advertising agency, will this year again be responsible for the audiovisual production of the industry's illustrious Pendoring Advertising Awards held for the first time - since its inception in 1994 - in Cape Town. 16 May 2012 Read more

2012 is the year Etiket is going to start doing things a little differently. Even more brilliant work based and driven by three key pillars: conceptualisation, specialist executions and digital. 20 Mar 2012 Read more

New, exciting staff appointments strengthen growth. 23 Feb 2012 Read more

On the Dot commissioned Etiket Brand Design to create an interactive presentation for their exhibition at the Cape Town Book Fair held at the Cape Town Convention Centre from 30 July to 2 August 2010. 17 Aug 2010 Read more