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How Might We use design thinking to make great digital products and delightful customer experiences. UX design, service design, consulting and training.
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Remote research and usability testing during lockdown

We live in the age in which customer experience (CX) is king. Research shows that it has overtaken price as the key brand differentiator1 and 55% of customers are likely to pay more for a guaranteed good experience2. To be customer-centric and experience-driven it goes without saying that you need to involve your customers in product research and development. But with Covid-19, lockdowns and social distancing becoming the new normal: how is this possible? Could remote user research and usability testing provide the answer? 20 Jul 2020 Read more

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