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Using deep insights and a thorough analysis, G&G positions your brand first by weaving storytelling, smart solutions and interactive digital strategy to place your brand where it belongs, above all.
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Advertising to a generation that blocks advertisingThe nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to Covid-19, they're also growing tired of the constant bombardment of ads across their favourite media platforms. 28 Apr 2021 Read more

Break out of the inbox with smart brand messagingIn the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumers' ever decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content. 4 Mar 2021 Read more

What to expect from digital in 2021Many marketing professionals were unprepared for the digital revolution that came with the 2020 global lockdown and the urgent need for businesses and organisations to pivot to digital. 15 Jan 2021 Read more

How digital came to the rescueCoasting through the Covid-19 era has its ups and downs. One thing the majority of the world can agree on, is that we're living through a major cultural, economic and sociological event. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. 30 Oct 2020 Read more

Enhancing brand value through advocacy campaignsBrand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results. 6 Apr 2020 Read more

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