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Using deep insights and a thorough analysis, G&G positions your brand first by weaving storytelling, smart solutions and interactive digital strategy to place your brand where it belongs, above all.
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How digital came to the rescueCoasting through the Covid-19 era has its ups and downs. One thing the majority of the world can agree on, is that we're living through a major cultural, economic and sociological event. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. 30 Oct 2020 Read more

Enhancing brand value through advocacy campaignsBrand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results. 6 Apr 2020 Read more

Brand advocacy - the most powerful route to market growthAs marketing communications becomes even more competitive, it's more difficult for brands to stand out. Many smart brand professionals are incorporating strategic advocacy programmes into their plans. Advocacy is the process of transforming customers and internal stakeholders into brand advocates. 9 Mar 2020 Read more

Digital trends changing advocacy and CRM in 2020While we have seen many developments in technology and marketing strategies over the last decade one thing that remains important to any business is customer loyalty. 10 Feb 2020 Read more

How brand advocacy programmes are proving to be the best investment your business can makeIn the digital age, with fleeting customer attention, businesses and brands are looking for new ways to engage with their customers, keep them loyal and prolong their customer/brand relationship. 8 Nov 2019 Read more


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