PRESS OFFICE
LISTING
Homenewsabout usContact UsWebsite
Welcome to the
Euromonitor International Press Office
Euromonitor International is the world's leading independent provider of strategic and tactical market research. We create data and analysis on thousands of products and services around the world.
Follow us:
 
News

Latest news

Why informal retailers in Africa cannot be ignoredAcross Africa, informal retailing continues to play an important role, even as modern retailing and more lately, e-commerce, expand alongside traditional stores. Acknowledging informal retailing's importance, busting the myths around who shops there, and understanding the interplay of economics, the state of supply chains, consumer preferences and local culture in each market will help manufacturers position their brands in this important sector in sub-Saharan Africa. Euromonitor International estimates the combined value of traditional, modern, and e-commerce retailing in sub-Saharan Africa at $380bn in 2021, contributing 20-50% of GDP on average. 29 Mar 2022 Read more


More news...

Contact Euromonitor International

Tel:+27 21 524 3000
Address:1 Waterhouse Place, Block 3, 1st Floor, Century Boulevard, Century City, 7441, South Africa