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Latest news

Oryx+Crake goes against the grain of vanity metrics and goes for truth in transparency

Oryx+Crake serves brands as transparency truthsayers for digital campaign clout that doesn't cut corners but cuts the creative cloth based on real-time data-driven insight. 1 Jul 2022 Read more


Next generation Ebony+Ivory expands agency in Western Cape

Ebony+Ivory, an agency which delivers campaigns for brands across South Africa and other markets that includes the UK, China, India, and Europe has invested in growth of advertising and media companies and professionals based in the Western Cape, as it launches a new office in the region. 10 Jun 2022 Read more


The metaverse and the rise of homo virtualis

There has been a lot of talk about the metaverse, however, as a concept, it is not fully formed yet and the question remains, what impact will it truly have? 8 Jun 2022 Read more


Rise of brand empathy in a polarised world

Yesterday's boxes can't hold the future. Those vociferously demanding a return to conspicuous consumption, endless motoring, the rollout of urban sprawl and the long-term security of home ownership in bucolic suburbia may have missed a few pointers. 29 Mar 2022 Read more


Move from #DataConfusion to #DataFusion

In this valuable marketing strategy tutorial, renowned South African media coach - Gordon Muller - workshops audience identifying Socio-Economic Measures (SEMs). He maps out aha-moment scenarios to answer the question, "How do we go about finding the right path in our media choices?" He helps marketers figure out how to find the nuggets of audience intelligence in Fusion. 17 Dec 2021 Read more



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