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IMC Conference Press Office
The Nedbank IMC has become Africa's premier integrated marketing conference.
Any marketing person irrespective of role, level or discipline needs to attend this conference.
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Is it relevant?

This is the question that every good marketer should be asking.

But being relevant in the hurly burly world of a pandemic, the digital onslaught and hectic levels of customer expectation is a BIG ASK!

We believe that relevance is marketing’s new mantra. The acid test and benchmark for whatever you put out there. Irrespective of whether you are a multi-national corporation or a one-person agency operating from your kitchen. This conference is relevant to everyone in the business of communication.

On the 29th July, we plan on unpacking and interrogating relevance. How to find it and keep it.

We are famous for our hard-hitting, no-nonsense conference format. One day. One stream. 18 global and local thought leaders. No sales pitches.

R1999.00 EXCL. VAT

Latest news

Marketing relevance? Make the world a better place

When embarking on a new business, fresh campaign or product launch, do we as marketers ask whether our efforts are making the world a better place? For Sadika Fakir, integrated media and digital director at Tiger Brands - and one of the speakers at this year's virtual Nedbank IMC (Integrated Marketing Conference) 2022 - this is a non-negotiable question in the discipline of marketing. 3 Jun 2022 Read more

Africa. Relevant or relegated? Find out at this year's Nedbank IMC 2022

On 29 July, at the virtual Nedbank Integrated Marketing Conference (IMC) 2022, one of the stalwarts of South Africa's marketing scene, Thebe Ikalafeng, founder and chairman of Brand Africa and the Brand Leadership Group, will be asking an important question. Is Africa relevant or relegated? 25 May 2022 Read more

Is your brand a beacon of relevance?

Retail is the place where marketers send out their brands to meet the customer. Whether it's online or at the premises - the retail space serves as the final custodian of our products or services, handing them over to our customers. It is in this moment that our customers' own dreams, desires - and trust - seamlessly merge with our brands. If the shopping experience falls short of our customers' expectations, that delicate relationship between customer and brand can weaken. As marketers, we need to fully understand the relevance and power of retail. 29 Apr 2022 Read more

The golden needle of relevance in the unprecedented age of personal brand endorsement

"Never before have we seen such a personal endorsement of brands by our consumers. The issue of relevance becomes the golden needle that knits everything together." So says Xolisa Dyeshana, group creative director at ad agency Joe Public, and this year's co-host of the 2022 Nedbank Integrated Marketing Conference (IMC). In 2021, AdWeek named Xolisa as one of 15 creative leaders from all over the world who are reshaping the advertising industry. 20 Apr 2022 Read more

Don't be relegated to 'flavour of the month' - find your relevance

Marketers today are aware of the fact that their customers are mutating. No longer the passive recipients of products or services, they have matured into watchdogs of corporate actions, who can vocally criticise or commend at a moment's notice. Importantly, they will ditch us at a moment's notice, too. "If we don't want to simply be a 'flavour of the month'," says Dale Hefer, CEO of the Nedbank IMC, "we need to up our relevance stakes." 19 Apr 2022 Read more

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