Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integrationNeo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately. 16 Nov 2018 Read more >>
Boxer partners with Mindshare to launch Durban media service offering"Africa's Favourite Discount Supermarket" has gone into a media partnership agreement with Mindshare, a leading media household name part of the global network across 86 countries. 13 Nov 2018 Read more >>
Facebook acquires VidpressoThis past week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, it is not buying the company itself, but the seven-person team and the technology. No financial details of the deal were released. 20 Aug 2018 Read more >>
Consol Glass appoints Mindshare SA as media partnerConsol Glass South Africa has appointed Mindshare South Africa as their Strategic Media Agency Partner for it's media requirements. 24 Jul 2018 Read more >>
Mindshare POV on viewabilityAfter two weeks in South Africa meeting our key clients and attending industry events it was inevitable that I was going to stumble onto the subject of viewability - one of the heads of the 'three-headed beast' of media - the other heads being brand safety and ad-fraud, which I will cover another time. 23 Apr 2018 Read more >>
OK Foods appoints Mindshare Cape TownMindshare Cape Town, the media agency that is part of WPP, has been appointed as the strategic media agency partner for OK Foods from 1 April 2018. 20 Apr 2018 Read more >>
Mindshare SA wins big at AMASA Awards 2017Mindshare SA took home two Gold Awards at the annual AMASA Awards 2017 held Thursday night, 12 October 2017, at the Hilton Hotel Sandton, despite some seriously stiff competition. The 2017 event was packed to capacity as media agencies, media owners and clients came together to celebrate best-in-class media across various categories. 16 Oct 2017 Read more >>
Mindshare's second Huddle just got a whole lot bigger and a whole lot better"Curiosity is gluttony. To see is to devour" - Victor Hugo, Poet 26 Aug 2016 Read more >>
Mindshare's Huddle is back for the second year"Curiosity is the lust of the mind" - Thomas Hobbes, Philosopher 14 Jul 2016 Read more >>
Mindshare's 'Why Media' session at Red and YellowMindshare South Africa's Team MTN visited Red and Yellow School of Logic and Magic (Johannesburg) on 30 June to take the 2016 learners through the disciplines of media in a session called 'Why Media'. 5 Jul 2016 Read more >>
Media giant and advertising school team up to produce excellenceMindshare + Red and Yellow... a winning recipe. 3 Mar 2016 Read more >>
Mindshare South Africa appoints CEOMindshare South Africa, the global media agency network that is part of WPP, has appointed Thabang Ramogase as its CEO. 19 Jan 2016 Read more >>
Mindshare South Africa announces new leadership structureMindshare South Africa, the media agency that is part of WPP, has appointed the current CFO, Jane Snyman, as its new COO. 10 Dec 2015 Read more >>
Industry giants retireShirley Franz and Janet Watermeyer are retiring from Mindshare South Africa. They have been long-standing members of the management team and have been instrumental in the historic success of Mindshare SA. We wish them every success in the future. 23 Oct 2015 Read more >>
Mindshare makes Adaptive Marketing a reality in South AfricaMindshare, the global media agency network that is part of WPP, is enabling its African clients to make collaborative, informed and adaptive decisions across their paid, owned and earned marketing in real time, with the launch of The Loop - a data-infused 'war room'. 24 Jun 2015 Read more >>
Huddle hits SAWhere were you? You missed out on the 'unconference' of the year. 25 Feb 2015 Read more >>
Mindshare brings Huddle to South Africa, following huge success in London, New York, Toronto and Sydney... 11 Feb 2015 Read more >>
Mindshare Digital POV: Twitter app graphTwitter has announced the introduction of a new opt-out service, "app graph", which records the names of the apps users currently have downloaded on their devices. This data will be used by Twitter to hopefully improve ad targeting capabilities. It has already been implemented on iOS last week, with Android likely to follow later this week. 10 Dec 2014 Read more >>
Mindshare Digital POV: Amazon online video serviceBackground

The New York Times and other media are reporting that Amazon is set to launch an online video service that will feature advertising in order to make it available for free to consumers. The reports suggest the new service would be decoupled from the existing $99 Prime Instant Video offering, which doesn't include advertising. It is already being dubbed a 'Netflix killer'.
 8 Dec 2014
Mindshare Digital POV: Yahoo and FirefoxBackground

Mozilla's popular internet browser, Firefox, announced that it is transitioning to Yahoo as its default search engine over incumbent Google. The move marks yet another deal by Firefox with alternatives to Google, including new search engine partnerships with Yandex in Russia and Baidu in China. While Firefox's share of browsers is smaller than Internet Explorer and Google's Chrome (16%, 18% and 41% respectively), the deal will enable Yahoo to claw back some much-needed share of the search market from long-dominant Google. Exactly how much is unclear.
 2 Dec 2014
Mindshare wins the Adfocus Media Agency of the Year AwardThe Financial Mail AdFocus Awards have been an institution since 1990, recognising the best of South African communications. AdFocus acknowledges agencies, relationships and individuals across the communications spectrum. Mindshare was proud to win the 2014 Financial Mail Adfocus Media Agency of the Year award for the first time, topping PHD and MediaShop. 1 Dec 2014 Read more >>
Mindshare Digital POV: Facebook at WorkBackground

The Financial Times 'broke' a story last week that Facebook is working on a new service called "Facebook at Work" - a potential LinkedIn killer that would allow you to create a work orientated social profile on the platform.
 26 Nov 2014
POV: Yahoo acquires BrightRollMindshare Point of View: Yahoo has acquired BrightRoll, a programmatic video advertising platform, for a reported $640m. The deal will combine Yahoo's premium desktop and mobile video advertising inventory with BrightRoll's programmatic video platform and publisher relationships. BrightRoll has net revenues expected to exceed $100 million this year. 21 Nov 2014 Read more >>
Global meets local in the ideal structureInternational success requires a realistic assessment of local strengths and holding regions accountable. 20 Nov 2014 Read more >>
Mindshare SA wins Gold and Silvers at the New Generation Awards 2014Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October 2014 saw a total of 67 awards handed out in 32 categories. These included the SMME/Corporate Awards, Online Media & Tools, Agency Awards and Special Awards. 27 Oct 2014 Read more >>
Neo's gift from MindshareNeo Monyeki is a seven-year-old boy with a heart valve problem who needs a vital operation that costs R130,000. His father, Joseph has a medical aid but not enough to cover all the costs. Raising funds for this little boy will make a big difference to his family's financial worries. Jacaranda FM's Good Morning Angels slot covered the story to reach as many people as they can to raise funds and donations to give hope to the family. 23 Jul 2014 Read more >>
Thailand leads shift away from desktop PCs for internet accessBut it's now more about the context, rather than device, says Mindshare chief digital officer 21 Feb 2014 Read more >>
On the eve of CES new research reveals it's more likely to be the place not the device that matters most if you want to get your messages across to consumers. 7 Jan 2014 Read more >>
Mindshare is the most awarded media agency across all Cannes Lions categories at the 2013 festival, seeing campaigns recognised in eight Lions categories. 4 Jul 2013 Read more >>
Mindshare South Africa wins Purple Head awardMindshare South Africa has been named Office of the Year 2012 for the EMEA region, recognising our continued financial growth and commitment to fostering talent in the media industry locally. 24 May 2013 Read more >>
The Adaptive ElectionBarack Obama acknowledged his victory on 6 November by sending a tweet to his followers and posting a "hug" photo with his wife on Facebook. The result was the most liked and re-tweeted post in the history of the Internet, and further proof of the power of social marketing and media. At Mindshare we believe in Adaptive Marketing, an approach that uses real-time data to rapidly integrate and optimize all types of media and creative. In 2012, both presidential campaigns largely embraced an adaptive model, arguably one more successfully than the other. 11 Nov 2012 Read more >>
Consumer Targeting: Who is 'Joe Soap'?The 21st Century consumer is brand conscious, with access to information and a voice to share their views, they are pivotal in shaping global trends. Facing increased competition and economic turbulence, marketers need to understand the heterogeneity of their brand's current and prospective consumers. Intensive consumer research is therefore a necessity for brands that want to be successful in these ever changing times, and archetypal consumer analysis is a method of understanding the characteristics of consumers in varied markets. 4 Oct 2012 Read more >>
Mind your language... adaptive ethnicity on marketing jargonAh, South Africa! What a wonderful and vibrant country. A melting 'potjie' with more flavour than a Fordsburg spice rack. Collectively, us citizens have managed to paint our chequered past into a colourful tarp that reflects a masterpiece of diversity. We have 11 official languages, nine provinces and six first ladies. Herein this plethora of culture lies a dilemma for brands: How do we speak to audiences in a language they all understand? 30 Jul 2012 Read more >>
Companies that are risk takersCompanies with the most future focused marketing are innovation-centric and value creative thinking and risk taking. Think about the companies you deal with, and what type of culture they encourage? There are larger, more conservative and slow-moving ones whose employees are scared of making mistakes, who never do things differently. Then there are those that exhibit more open and dynamic cultures, where creative thinking, innovation and risk taking are the norm. 21 Jun 2012 Read more >>
Facebook's EdgeRank: An essential ingredient for the success of your brand's social strategyAs a user on Facebook, have you noticed that you tend to see updates in your newsfeed from a handful of people more regularly than others? This is the result of Facebook's EdgeRank Algorithm, the process through which Facebook decides whose content you see on your newsfeed. 30 Apr 2012 Read more >>