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Rogerwilco is a multi-award winning, independently owned end-to-end digital customer experience agency. We exist to remove the friction in brands' digital engagement with their audiences, no matter the channel or touchpoint.
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Latest news

Rogerwilco: Responding to the evolution in South Africa's digital marketing landscape
Since its inception in 2008, local agency Rogerwilco has been at the forefront of South Africa's digital marketing landscape. Over the years, the company has witnessed the evolution of digital platforms, from the infancy of Facebook and Twitter to the advent of Instagram and the birth of the iOS app store. 6 Sep 2023 Read more

2023 Annual Township CX Report launches on 7 June
  • Latest research report shows the township economy is weathering the storm
  • Marketers, advertisers and brand owners join the online launch event for all the insights
 18 May 2023 Read more

Digital: It's fast, it's unpredictable and I like it
I've worked in traditional ad agencies my whole career. Now I work at a digital agency. My role is to add a new - better - dimension to their strategic creative value. When I took the job I thought I knew what I was in for, but I was wrong. Very little about the move has been predictable. 16 Mar 2023 Read more

5 steps to using design thinking in creating multi-channel marketing strategy
Our fourth annual South African Digital Customer Experience Report, released last quarter, showed that local websites and retailer apps are still where most people do their shopping, coming in at 67% and 63% respectively. However, 48% - effectively half - of the people we surveyed said they buy directly through Facebook and Instagram. 6 Dec 2022 Read more

Don't be blinded by Black Friday - your customers aren't
South Africans will spend R56.8bn on retail goods online this year, representing a year-on-year growth of 39%. There is a terrific opportunity here, but if brands and marketers plan to get a share of these billions from events like Black Friday, they're not seeing the bigger, better picture. 18 Nov 2022 Read more

Wilton Ackeer joins Rogerwilco
New creative director adds weight to agency's management team. 17 Oct 2022 Read more

The Lead Creative podcast launches season 2
  • A must-listen for marketers, brands and agencies who want the low-down on some of the most memorable marketing moments we all wish we had made 30 Aug 2022 Read more

  • The metaverse: Definition, history, and future
    The metaverse is seen as a new digital realm, a shared interactive, immersive augmented reality that combines virtual worlds, blockchain, AR, and VR. The concept has been around in science fiction for decades but was popularised during the Covid-19 pandemic. The metaverse seems like the perfect solution to a problem - that of connection. 17 Jun 2022 Read more

    World's most trusted customer engagement platform, MoEngage, now available in SA
    South Africa's multi award-winning performance marketing agency, Rogerwilco adds MoEngage to its martech partnership ecosystem. 31 May 2022 Read more

    2022 annual Township CX Report launches in June
    - Research report tracks Kasi saving, spending and shopping trend for SA marketers 23 May 2022 Read more

    Joseph Hundah joins Rogerwilco board
  • Hundah's appointment supports the agency's African growth ambitions 21 Apr 2022 Read more

  • Rogerwilco launches digital PR services
    Digital agency of the year strengthens its already robust offering 12 Apr 2022 Read more

    Rogerwilco appoints Mongezi Mtati
    Rogerwilco has started 2022 on a strong note with the appointment of heavyweight Mongezi Mtati to the position of strategist. "Mtati fits into our vision of becoming an employer of choice and taking our place in the country's top five independent agencies by 2025 in terms of people, reputation and revenue," says Charlie Stewart, Rogerwilco CEO. 1 Feb 2022 Read more

    Accolades Abound as Rogerwilco wins 2021 FM Adfocus Digital Agency Award & Rated One of the Top Agencies in SA by Industry Peers
    Rogerwilco has been named the winner in the Digital Agency category at the 2021 Financial Mail AdFocus Awards held last night, the second time it's been recognised in as many years. 25 Nov 2021 Read more

    R30bn left on the table by etailers with poor CX
    Ecommerce market size could increase by 100% to 5,6% of total retail pie if glitches are fixed. 25 Aug 2021 Read more

    Food Staple Purchases Drop Significantly in 2021: Township Marketing Report
    South African township residents are spending less on buying food staples like bread and pap, and a combination of inflation and Covid-19 are to blame, according to a new report by digital agency Rogerwilco, market research company Survey54 and Marketing Mix Conferences. 22 Jun 2021 Read more

    Charlie Stewart
    Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change. 12 Sep 2017 Read more

    How to create a content-driven website
    Thanks to the internet and social media, the world is now content-driven. We consume various amounts of articles, videos, and music on a daily basis. And printed news outlets, such as newspapers and magazines, are not what they once were. Online news and content sites are now the go-to source for information. But starting one may not be as easy as you think. 4 Aug 2017 Read more

    Why startups should head straight to networking events
    Startups are brave. Startups also need a lot of support in varying forms. Most are looking for both investment funding as well as skilled individuals to assist them. There is no better place for a startup company than a conference or networking event. These events provide startups with the opportunity to meet those people who can offer them indispensable advice, opportunities and insight. 1 Aug 2017 Read more

    Why journalists make the best marketers
    There's an interesting trend where many journalists eventually gravitate towards the marketing sector. While not all news writers are making the move, there are a great many of them writing copy - even if just on a freelance basis. Why? The answer is simple: journalists make the best marketers. 21 Jul 2017 Read more

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    Contact Rogerwilco

    CEO: Charlie Stewart
    Tel: +27 (0)21 975 8181
    Email: az.oc.ocliwregor@ofni

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    Physical address (CPT):
    1 The Crescent, Durbanville, Cape Town 7550
    Tel: 021 975 8181

    Physical address (JHB):
    1 Wedgewood Link, Bryanston, Johannesburg 2191
    Tel: 010 045 0316