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Mscsports Press Office
Mscsports is a full-service sponsorship agency agency based in Johannesburg, creating IMPACT through creative, innovative & measurable solutions, based in knowledge.
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Latest news

A bumper year predicted for sponsorship as fan events make a comeback
Investment into sport and brand sponsorships is set to make a big comeback in 2022, as brands realise the potential of sponsorships and their capability to outperform other tools in the marketing mix, particularly when it comes to keeping audiences engaged and connected at scale. 3 Dec 2021 Read more

Mscsports is the Hollard Sport Industry Awards Agency of the Year for 2021
Mscsports, the full service sports and entertainment agency, has been announced as the Hollard Sport Industry Awards Agency of the year for 2021. 30 Nov 2021 Read more

Watch out for the bouncer. When It comes, it is going to be prolific
What would a business article be without a relatable sporting analogy? Particularly when we, as a sporting nation, so desperately crave a return to live sport and a sense of 'normality'. 19 Jul 2021 Read more

Athletes to influencers: the new competive playing field
Professional athletes endorsing brands is not a new concept. For years the likes of Michael Jordan, Tiger Woods and Cristiano Ronaldo have proudly donned the infamous Nike logo (amongst others) as part of high value sponsorship deals, but the rise of social media and the absence of live sport due to the Covid-19 pandemic has seen the development of a new highly competitive playing field amongst athletes - both professionals and amateurs - in the digital arena. 11 Mar 2021 Read more

The future of women's sport sponsorship
"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts. 26 Feb 2021 Read more


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Contact Mscsports

011 646 7340
az.oc.stropscsm@ofni
www.mscsports.co.za