icandi CQ is a 31% Black Woman Owned, Level 1 B-BBEE strategically driven full-service communication, marketing and brand consultancy - with a niche focus on delivering creative internal communication and engagement solutions that turn employees into brand ambassadors and clients into brand advocates.
Customers or employees? Which one should you engage first or most? Neither and both. They become one and the same if smart, strategic internal communication is the tool you use to drive loyalty, engage employees and build a customer service culture. And here's why... 16 Apr 2019Read more
Everyone knows that "culture eats strategy for breakfast". So why are companies still starving when it comes to enjoying the fruits of their cultural labour? The answer lies in their brand diet. It lacks the one vital ingredient that has the power to give their corporate culture substance and sustainability - internal communications. 22 Mar 2019Read more
Artificial. Automated. Analytical. The AAA of Intelligence is looking to go viral, along with the big data and mobile technology that supports it. But before we rush out and become early adopters of the next big thing, let's remember one scientific fact - that every viral creation is born of a virus that threatens to kill the lifeblood of the very industry it feeds and breeds. In the marketing world, that means creativity. 31 Aug 2018Read more
As we move into a communication world where high expectation, low marketing budgets and growing competition is the order of the day, the communications pool of public relations, below-the-line, integrated, above-the-line and digital agencies are scrambling to assert themselves in the new pecking order. Suddenly every agency is a social media expert, knows how to make your company "future fit" and has an iron-clad grasp of how AI will shape your workplace and industry. Even if you milk cows for a living... Willing to wage your entire media budget on that? Don't think so. 7 Aug 2018Read more