The SpaceStation offers a wide range of digital marketing solutions including native advertising, video, mobile, programmatic, social, app, DMP and content marketing. Part of 24.com and the Media24 Group, The SpaceStation is Naspers' lead digital media sales house in Sub-Saharan Africa.
24.com and The SpaceStation recently launched the findings of their first mobile study at an industry event in Johannesburg and Cape Town. Detailed findings from this study have now been published in a white paper by 24.com's Head of Research and Analytics, Gareth Lloyd. (You can view the white paper, entitled Evaluating the Effect of Mobile Display Advertising in South Africa, here). 1 Apr 2019Read more
On 1 March 2019, The SpaceStation officially launched Social Display, a product developed by technology partner Polar to drive brand engagement. In South Africa, it appears exclusively alongside trusted content published by 24.com, assuring brand safety. 8 Mar 2019Read more
The SpaceStation and 24.com have released the findings from their mobile study, the first of its kind in South Africa. In collaboration with Brand Metrics, a Swedish research company with extensive experience working with publishers and big brands globally, 24.com set out to measure the brand lift achieved by mobile advertising, and thereby help advertisers optimise their mobile campaigns. 12 Feb 2019Read more
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is much higher than the South African market standard, over the same period, of 51%. 11 Dec 2018Read more