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Vote for your favourite African creative

Thirty finalists who best represent the new generation of talent in creative industries, ranging from virtual reality, web creation, digital music, video game and animation, were chosen by DLA digital content industry experts to compete in the DLA Online Pitch Competition.

18 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way.

By Eben Esterhuizen 16 Apr 2019

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy and move away from the vicious cycle of task-driven travel marketing that has left many stumped in their tracks.

By Robin Fredericks 16 Apr 2019