Successful brands must have a strong local resonance and activation if they are to emotionally connect with consumers in Africa and fuel growth in the fast-changing region, reports Kantar TNS. The latest Kantar Africa Life 2019 report is due to be released end of May.
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African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands.
15 May 2019
Welcome to the future, where a continent once cast in darkness has come into the light. The world's second largest landmass now stands as a formidable force at the global table - digitally masterful, economically stable and culturally united...
Salona Naidoo and Gabi Wojtowitz 15 May 2019
Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis explained during a recent Meltwater webinar on the role of corporate social responsibility or CSR (Corporate Social Responsibility) in marketing that she's a passionate believer that business can and should be a force for good in the world.
Leigh Andrews 14 May 2019