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In-House TTL Copywriter

Remuneration:negotiable cost-to-company 
Benefits:Within the cost to company package
Location:George
Education level:Diploma
Job level:Mid
Type:Permanent
Reference:#Tam531
Company:VGP Recruitment


We have a fantastic job opportunity for a talented, mid-weight In-House Copywriter to join the Marketing department at an established financial services company in George. The company is keen to add to their fast-growing marketing team that is making waves in the South African finance/insurance space and is looking for an accomplished wordsmith. The successful candidate will work through-the-line on everything from ATL to Digital and PR copywriting. Ideally, you come from an advertising or in-house agency environment where you have worked on TV, radio print, OOH as well as Digital Copy. This is a dream opportunity to live and work on the Garden Route for a company that operates at a big city pace. Don’t miss out, apply today!

 

Responsibilities

Content Creation:
  • Research, write, and edit persuasive, SEO-optimised copy, in support of business goals and objectives
  • Write compelling copy, headlines, taglines and calls to action
  • Writing copy for TV, radio, print, OOH and digital that adheres to the tone of the brand and meets the brief
  • Creation of entertaining scripting for informative video content for the website
  • Developing innovative, creative ideas for proactive work.

Content Management:
  • Working closely with the marketing team to devise a content marketing strategy that aligns with the company's wider goals
  • Creation of a content marketing calendar to ensure regular content across digital channels, including the website, throughout the year
  • Ensuring alignment between copy and brand objectives
  • Ensure that content resonates with social media influencers to increase brand credibility
  • Tracking and reporting on performance of posts. 

 

Requirements
The successful candidate must have/be:
  • A formal tertiary qualification in English/Journalism or related fields
  • Minimum of 2 years’ working experience, preferably in a digital content environment
  • Previous ad agency experience writing TV, radio print, OOH as well as digital copy
  • Highly articulate with an excellent command of spoken and written English essential
  • Creativity, and ability to produce innovative and original ideas for new content
  • Effectively able to communicate and coordinate with creatives
  • Ability to work under pressure and to tight deadlines without compromising quality
  • Tech-savvy and fully competent in the Microsoft suite
  • A team player and an animal lover
  • Developmentally minded with a keen interest in personal and people development
  • A portfolio that demonstrates an ability to write content that is free of grammatical and spelling mistakes, well-researched, persuasive and SEO-optimised.

Please submit a relevant portfolio along with your CV on application.

 

Should you not receive a response within one week, please consider your application unsuccessful.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 11 Jun 14:19

Apply

Tamara Wolpert
tamara@vgp.co.za
+27 21 422 1037

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VGP Recruitment
VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.
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