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Senior Paid Social Specialist

Remuneration:Market related 
Benefits:Two complimentary online short courses per year, medical aid subsidy, on-site gym, discounted healthy meals and an in-house barista
Location:Cape Town, Observatory
Education level:Degree
Job level:Senior
Company:GetSmarter / 2U

Job description

The main purpose of this position is to support the development, implementation and campaign management of the Paid Social strategy of current and new campaigns across display advertising platforms in order to generate qualified leads that result in registrations and paid students.

Company Description

GetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world's leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.


Key role and responsibilities:

  • Support the development and executing of the Paid Social strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management and reporting. 
  • Increase ROI, quality of leads and cost-effectiveness of future Paid Social activities.
  • Using Tableau (browser version) to identify areas for concern and improvement on your course portfolios - communicate findings to the Marketing Leads and action outcomes.
  • Manage and assist with the implementation and optimisation of Paid Social campaigns primarily focused on Facebook, Twitter and LinkedIn.
  • Budget management.
  • Attend daily, weekly and monthly strategy meetings that pertain to your courses - engage with various parties and offer technical knowledge, solutions and ideas to meet business objectives.
  • Support and guide interns and junior executives with upskilling, executing and optimising Paid Social campaigns. 
Education and experience:
  • Tertiary qualification preferred.
  • Three+ years of paid media experience.
  • In-depth Facebook Business Manager experience, Twitter Campaign Manager experience, LinkedIn Campaign Manager experience, DoubleClick experience advantageous.
  • Analytically sound.
  • Tableau experience advantageous.

Posted on 17 Apr 12:15

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