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Marketing Manager: Tourism

Remuneration:negotiable cost-to-company 
Benefits:Within the cost to company package
Location:Cape Town
Education level:Degree
Job level:Mid
Company:VGP Recruitment

Previously disadvantaged candidates will be given preference.

We have a superb job opportunity for a mid-weight Marketing Manager at a leading Cape Town tourist attraction. The Marketing Manager reports to the Chief Executive Officer and will join four spirited, experienced, and highly capable senior managers at the executive table. The successful candidate will be tasked with developing and implementing integrated, strategically aligned marketing solutions and with delivering marketing, PR, written communications and brand projects. The organisation prides itself on performing the vast majority of their marketing functions through an excellent in-house team of all-rounders. You will lead a team of highly competent and extremely fun people. You will be supported by staff members who are experienced in digital content marketing, public relations, corporate communications, and graphic design. This is a terrific opportunity to work at a well-loved national treasure – not to be missed! Apply today.


Include but are not limited to:
  • Maintaining the organisation’s competitive position in the market
  • Increasing its profitability while strongly promoting its vision and mission
  • Driving marketing and advertising campaigns
  • Supporting business well-being and success through strong leadership qualities
  • Maintaining productive relationships with external and internal stakeholders
  • Maintaining employee motivation and performance
  • Effectively managing a budget
  • Driving effective and updated internal systems
  • Developing and understanding the market through research
  • Developing and implementing a marketing strategy and plan
  • Forecasting annual revenue across a spectrum of offerings, as well as operational and capex expenses in line with guidelines
  • Actively maintaining the organisation’s presence through the line
  • Developing and maintaining consumer and business-to-business portfolios
  • Developing sponsorship proposals and providing fundraising support for their Foundation
  • Making meaningful contributions to the senior management team and to the overall effectiveness of the organisation
  • Building relationships with key persons in the tourism and attractions industries, and in its surrounding area
  • Building relationships with industry committees
  • Building relationships with suppliers and service providers
  • Developing harmonious working relationships within the team
  • Managing the performance and development of team members
  • In-depth and insight-driven analytical reporting.


The successful candidate must have/be:
  • Industry relevant degree/Minimum National Diploma level with marketing management and/or communications subjects preferred
  • 5 years marketing experience with exposure to attractions, functions, activations and events
  • 2 years management experience
  • A commitment to upholding the highest standards in communication and marketing outputs
  • Open-mindedness and a willingness to learn from others
  • Fierce guardianship of the organisation’s brand equity
  • Excellent planning abilities – and flexibility!
  • Serious attention to detail
  • The ability to effectively understand, manage and prioritise diverse organisational needs and objectives
  • Working knowledge of Digital marketing
  • Working knowledge of Public Relations and publicity
  • Working knowledge of Design
  • Able to negotiate favourable contract terms with external parties
  • Working knowledge of Sales
  • Marketing strategy experience
  • Market research experience
  • Media buying experience
  • Campaign conceptualisation and implementation experience
  • Activations, events and promotions experience
  • Brand management experience
  • Communications experience
  • Writing, editing and proofreading experience
  • Business development experience
  • Budget development and control experience
  • Project management experience
  • Presentation skills
  • Able to travel occasionally (local and international)
  • Able to work weekends according to the Duty Weekend Roster and evenings when required.

Company Description

VGP Recruitment is a specialist recruitment agency in the advertising, marketing, media, creative, digital, PR/communications and publishing industries.

Posted on 02 Dec 07:53, Closing date 31 Jan


Viv Gordon
+27 21 422 1037

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VGP Recruitment
VGP is a specialist Recruitment Agency focusing on the exciting field of communications. Passionate about the industry in which we operate, our portfolio covers all personnel who work in the Advertising, Marketing, Publishing and Public Relations arenas.
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