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Mid Level Marketing Manager

Location:Cape Town, Century City
Education level:Degree
Job level:Mid
Type:Contract
Reference:#MMOCT01
Company:Lead Capital Group


Job description

THIS ROLE IS ONLY BASED IN CAPE TOWN AND NOT REMOTE 



JOB DESCRIPTION : MARKETING MANAGER


ROLE DETAILS:
REPORTS TO:
Owner, Marketing Director
DEPARTMENT:
Marketing
FUNCTION:
Marketing Manager LCG
ROLE PURPOSE:
: Digital Marketing and Content Manager - To Manage a Rockstar Digital Marketing Multi - National Team of PPC, Social media manager, Content writers, Bloggers, Designers and Web developers. We are Highly Focused on Global Markets and looking for a local talent who wants to play with us in the "Big League"!

KEY ACCOUNTABILITIES. RESPONSIBILTIES OF ROLE
DECSRIPTION OF ROLE
Key Responsibility Areas: develop, implement, track and optimize the digital presence and marketing campaigns across all digital platforms. A strong passion and skill set for UX is essential. This will be the spectrum of marketing elements under your management:

* Websites * Social Media (Especially FB & Instagram) * PPC * SEO * Content Marketing Strategy * CRM & Email Marketing * Budget Management * Reporting and Google Analytics * Online Brand Management * SEM * Campaign tracking * Marketing Funnels * ORM (Online Reputation Management)

Marketing Campaigns & Funnels: * Develop and strategize all digital marketing campaigns – emails, social media, websites, PPC etc * Custodian of the emailer databases in the company * Plan all digital marketing activities and execute within budget * Identify trends and technologies and implement to ensure the company stays on the forefront of developments in digital marketing * Manage and develop the content marketing strategy

Reporting and analytics * Monitor and enhance social media response and conversion rates * Monitor and enhance the effectiveness off all digital communications * Continually measure and enhance digital analytics

Digital touch points include: Social Media, Websites, Landing Pages, Banners, Videos, Emails & SMS marketing campaigns * Monitor and enhance the company’s online reputation

Business Development * Evaluate each business and write and drive a digital marketing plan for them with the aim to increase digital awareness and sales * Identify the target market for each business and ensure the website and other digital platforms “speak” to each user category * Collaborate with internal teams to create landing pages and optimize user experience.



Essential Responsibilities:
Research and analyse audience, market and industry data to Identify the type of influences to best partner with.
Social Media experiencing in posting and writing relevant content
Develop and maintain strong relationships with influences.
Maintain an understanding of the influencer agency landscape and implement changes as needed.
Able to analyse data and provide reporting on statistics on followers etc.
Able to manage a team and provide positive feedback
Research and compile data as it pertains to prospective and current clients
Collaborate with internal teams and influences to develop effective campaigns

Specific Knowledge, Skills and Abilities:
Ability to communicate and present information effectively and concisely, both internally within a team environment, and externally with our partners
Demonstrate initiative to suggest and implement new ideas
Social Media Marketing knowledge, content writing or event management experience.
Preferred Education, Experience and Licenses:
High managerial skills
Interpersonal and Communication skills
Experience in Marketing/Sales
PPC
SEO
UI/UX
Conversion Rate Optimization
Social Media content
Digital Platform influencing
Diploma in Marketing Management
Google Analytics
4. KNOWLEDGE, SKILLS, EXPERIESE REQUIRED
KNOWLEDGE:


SKILLS:
Computer literacy, including competence in using Microsoft Office, ADOBE, Photoshop


EDUCATION:
BA degree in Marketing preferred


SALARY: negotiable based on proof of earnings


PREREQUSITES: 4 years Social Media Management Experience, Management of junior staff members
6. APPROVAL – ALL JOB DESCRIPTIONS TO BE APPROVED AND SIGNED OFF BY HUMAN RESOURCES OR OWNERS BEFORE ISSUE TO ADVERTISEMENT.
PREPARED BY:
MANAGER NAME:
DATE SENT FOR APPROVAL:
SIGNED OFF BY:
HUMAN RESOURCES:
DATE:

Requirements

Strong communication skills
4 years experience in marketing and communications field
Excellent written and verbal communication skills
Eager to meet and exceed expectations
Strong understanding of social networks and other communities
Passionate about digital marketing and social media
Analytical and able to provide reporting on content statistics
Ability to work with high net worth and famous individuals
Marketing/Sales
PPC
SEO
Social Media Content
Digital Platform influencing
Diploma in Marketing Management

Posted on 20 Sep 11:48, Closing date 19 Nov

Apply

Camila Thomas
hr@lcgroups.com
0212048677

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Lead Capital Group
Lead Capital Group is a forward-thinking international sales and marketing company in Cape Town. Our global team is the sum of creative-intellectuals, consumer-mind-readers, technological wizards, design fundi's and sales rockstars.

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