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E-Commerce Marketing Manager

Location:Cape Town
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional
Company:Howling Wolf HR

South Africa’s favourite e-commerce sustainability store is looking for a world class e-commerce Marketing Manager to drive our brand success. In this role, you will develop the brand through specific growth objectives and play a key role in supporting the development of the overall marketing strategy. You will be expected to drive the growth of the brand through excellent marketing execution.

We are passionate about innovating and producing top quality work. We are a company with a lot of heart and soul and are looking for someone with exactly that. Our values we live by and expect our future Head of Brand Marketing to have is Respect, Bravery, Action, Care, Love and Responsibility for our Brand, People but first and Foremost our customers.

This is an exciting role with 100% involvement from Day 1. In line with the spirit of Faithful to nature – an opportunity to take responsibility for innovation. This is not a role on the side-lines – you will be a fully operational member of the team with the responsibility that goes with that.

Key responsibilities
  • Build a consumer-led portfolio strategic plan for the e-commerce channel with clarity on how brand strategic plans will drive increased share in channel and increased HH Penetration in market
  • Define strategy for traffic acquisition off-platform. Quickly identify and onboard the right media and technology partners to execute on that strategy
  • Drive creation of rich content across e-commerce platforms. Rich content can be product, category, official store/shop-in-shop, educational, engagement or campaign content for all e-commerce platform (Retail, Market Place and D2C)
  • Manage the CRM content development and subscription based to boost the sales performance
  • Demonstrated experience in strategic planning, annual planning, promotion, positioning, pricing and market research
  • Responsible for developing and implementing integrated marketing plans and managing marketing budget 
  • Building on market, consumer and retailer trends and using analytical approach, scan, assess, identify, and prioritise new areas for further business growth
  • Identify product opportunities and take innovation from concept testing and research, positioning and launch with strong growth marketing plan. Converting market research insights into specific actions
  • Identify and define in-house brand's product strategy, innovation (NDP/EPD) pipeline in food, body, beauty, health and lifestyle categories and Go-To-Market plans
  • Work with sales, supply and finance to develop and execute successful business plans to deliver net revenue, gross margin and EBDITA targets within timescales and budget
  • Ability to manage several projects and work streams, and work in a fast-paced, dynamic environment
  • Develop and implement all channels communication strategy, focusing on innovation with a strong focus on social/digital media
  • Collaborate with multiple stakeholders to deliver mutually beneficial partnerships across media, opinion leaders, celebrities and like-minded companies
  • Work closely with the CEO and the top management team in articulation of corporate strategy and marketing strategy
  • Min. five years’ working experience in e-commerce marketing mandatory. Additional marketing skills developed within the FMCG environment advantageous
  • Bachelor’s degree in marketing, technology or similar field
  • Possess superb knowledge and experience in leading and managing Digital Media, Social Media, Brand and Online to Offline (O2O) include managing agencies
  • Strong project management skills - prior experience of managing (leading) projects involving cross functional teams is preferred
  • Confident in presenting analysis, diagnosis and solutions to senior management
  • Strong strategic thinking, planning, and priority setting
  • Experience in managing direct reports
About you
  • Strong communication skills – ability to convert complex concepts into simple, well-articulated comms (PowerPoint) to suit the audience (from board meetings to townhalls)
  • Strong problem solving and analytical skills - that translate into a strong understanding of marketing landscape
  • Entrepreneurial – has creative, internal drive and motivation to constantly challenge status quo, look for novel solutions and approaches, seek to disrupt existing ways of doing things
  • Curious – always on the lookout for new trends and ideas externally, keeps hand on the pulse of the industry
  • Proactive and adaptable – willing to respond positively to changing circumstances; the ability to spot opportunities and risks, and act to get to the best outcome
  • Collaborative – demonstrated ability to build strong relationships and work collaboratively with the broader functional teams
  • Mature – demonstrated exposure to and ability to work well with senior executive teams, influencing others and managing conflicting views
  • Resilient – with the ability to handle and resolve complexity and ambiguity

Posted on 24 May 09:53

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Deryn Bolton

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