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Digital Marketing Manager

Remuneration:negotiable cost-to-company 
Location:Cape Town, Claremont
Education level:Degree
Job level:Mid/Senior
Type:Temporary
Reference:#DMM-JAS
Company:Jenman African Safaris


Job description

  • Plan and execute all web, SEO/SEM, marketing database, email, social media campaigns
  • Develop strategy, design, build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and brainstorm creative growth strategies
  • Creating and improving of brand awareness
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Use strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Set up yearly marketing plan and strategy in cooperation with senior management team
  • Submit annual budgets
  • Managing and monitoring website updates (rates, itineraries, texts, images, etc.) including 3rd party websites where we advertise
  • Developing, managing, analysing and reporting on PPC advertising strategy
  • Managing and analysing ORM strategy
  • Content writing for website products and newsletters
  • Managing of contact database
  • Minor IT and Internet support for the company
  • Project Management of new website developments

 

Requirements

  • Must be fluent in English, ideally should be home language.
  • A bachelor’s degree or diploma in marketing with certificates.
  • Minimum of four years of online advertising / marketing experience, developing marketing strategies for digital advertising campaigns.
  • Expertise in social media, SEO, Facebook Ads campaigns and Email marketing.
  • Experience with CANVA, WordPress and HubSpot.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Experience managing PPC, SEO and Affiliate programs.
  • Experience in working with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends).
  • Excellent problem solving and market awareness, strong analytical skills and strategic data-driven thinking.
  • Strong management and communication skills.
  • Smartphone, tablet and tech-savvy with a passion for and knowledge of technology, emerging media, digital trends and the internet.
  • Creative ability and enthusiastic interest in creating powerful digital marketing plans.
  • Passion for African travel, eco-tourism, and related trends in the tourism field.
  • Professional work ethic with diligence, attention to detail, and positive attitude.
  • Experience with PR, brand growth analysis, and small-team management


Company Description

Jenman African Safaris offers a variety of African safaris from mobile safaris to fly-in safaris, camping safaris to luxury getaways. Jenman African Safaris specializes in small group, scheduled, tailor-made, private guided lodge, adventure and 4×4 safaris in Southern Africa, East Africa and Madagascar. With expertise and knowledge gained from 25 years of experience on the ground, Jenman African Safaris is a leader in African Tourism.

Posted on 29 Aug 13:42, Closing date 30 Sep

Apply by email

Sandra Falkenstein
sandra@jenmansafaris.com

Or apply with your Biz CV

Create your CV once, and thereafter you can apply to this ad and future job ads easily.


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