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Digital Marketer - SEO/PPC Specialist

Remuneration:negotiable Cost to company 
Location:Johannesburg, Woodmead
Education level:Diploma
Job level:Mid/Senior

We’re searching for a SEM/PPC superstar who can build audiences in their sleep, tweak media budgets before breakfast and nurture leads on their way to sales conversions!
This individual requires a strong business acumen coupled with ingenious digital marketing savvy to deliver real-world results to our awesome clients. They should know how to create, measure, continually improve and educate those around them.
You’ll need to be a Jedi Master across all digital media platforms with a proven track record of case studies demonstrating ‘your stuff!'
You need to be in the circle of trust with the likes of FB/Google/Twitter and other media platforms with a finger on the pulse of the latest SEO/SEM/PPC and other digital marketing trends.

Qualifications and Experience
  • Google Analytics certified (essential)
  • Google Certified Individual through Google Partners:
    • Search network and Display network (Confirmation of certification from Google essential)
    • Google certified in Video advertising (beneficial)
    • Google certified in Shopping advertising (beneficial)
  • Facebook Blueprint certification
  • SEO certified professional
  • Digital marketing diploma (beneficial)
  • Four+ years’ experience
  • Fluent and experienced in digital marketing/content marketing/search marketing/marketing automation
  • Able to perform well in a team as well as on your own
  • Analytical and methodical with forward planning skills
  • Results driven
  • Peoples person with strong communication skills and command of the English language
  • Solid marketing, business and sales processes understanding
  • Understand content marketing, marketing automation and lead nurturing
  • Ability to sell, upsell, cross-sell and be client facing
  • Passion for all things digital
  • Keeping up with current search and paid trends actively visiting SEO and Google Ads blogs
  • Involved in relevant communities in keeping up with current and future trends
  • Passion for learning, self-development and teachable
  • Ability to keep up with a fast paced environment and stick to tight deadlines
  • Understanding and working experience of various other paid media networks such as GDN, DFP, Bing, Facebook, Twitter, Instagram, YouTube, AdSense, banner ads, mobile ads etc.
  • Strong understanding of lead nurturing, online behaviour tracking and journey mapping
 Job Responsibilities
  • Participate in the strategising of digital marketing campaigns with the team and clients
  • Perform keyword research, competitor analysis, industry research and audit of client’s digital marketing efforts
  • Managing various digital advertising platforms with their respective dashboards, planning tools, audience building tools, reporting etc.
  • Manage various digital tools including setup, configure event tracking, constant monitoring, extraction of data, generate reports and interpret insights
  • These tools include, but are not limited to: Google Search (Webmasters), Analytics, Moz Tools, SEM Rush, Pingdom and other performance measuring tools
  • Managing client and campaign budgets
  • Creating and managing remarketing campaigns and display advert campaigns
  • Creating effective ad groups with relative keywords and adverts relating to the ad groups and business objectives
  • Monitor client campaign activity, website activity and source of acquisitions
  • Performing basic HTML updates to improve SEO or configure ad platforms (there are developers on hand for the heavy lifting)
  • Display a technical understanding regarding keyword research as well as creative and effective advert writing
  • Participate in marketing automation setups
  • Meeting with potential clients to acquire new digital marketing business
  • Generate online advertising and SEO reports for clients on a monthly basis
  • Articulate online advertising and SEO reports to clients who may have minimal understanding of industry terms
  • Attend client meetings to report on campaign performance as well as present ideas for improvement and new opportunities

Company Description

Firewater is a team of specialists with a focus on digital presence and PR. We believe that for a business to be relevant now and the future, they have to invest in a digital and PR presence.

We’ve been riding this beast for almost two decades; we’ve watched it grow and we understand digital and communication evolution. By understanding the impact these have on a business, we can unlock opportunities and deliver tangible results with our clients.

Strategically led, we fuse passion, creativity, and innovation to create remarkable results. Firewater has hand-picked the perfect talent to form the most dynamic and determined multidisciplinary team in the digital and communications landscape, which in turn, fuels our hunger for success as a preferred digital presence and PR agency. We never stop learning.

Posted on 09 May 11:32

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