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Woolies kids 'mooving' on

Enterprise IG has designed an entirely new range of packaging for the Woolworths Children's Ayrshire range featuring the 'animated cow', an easily recognisable character icon. The packaging for this range of diary products has been designed to have significant shelf impact, attracting 'tweens' (ages 7-12) while maintaining appeal to mums, the primary purchaser. In the highly competitive kids market sector the goal is to create a strong brand under the Woolworths umbrella.
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I've seen the packs in store - looks like a good idea that hasn't quite happened. Interesting that the price sticker often gets stuck on the cow's face!
Posted on 20 Apr 2005 08:50
Read more: Woolies, Woolies