This Mandela Day, First Choice will be utilising Facebook Live to #Move4Goodness for 67 minutes.
From 10:00-11:07 today, the brand will be live streaming a selection of dances, backed by a playlist, crowdsourced by its fans in an effort to raise R120,000 worth of nutritious dairy products to be distributed through FoodForward SA.
For every video you upload to the campaign microsite or to social media (tagged with #Move4Goodness), R100 worth of dairy will be donated, while a #Move4Goodness hashtag share alone will add R10 to the cause.
Follow the action live from 10:00 here.
