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Gerety Awards pays tribute to its namesake

To launch its call for entries, the Gerety Awards released a film with a tribute to Frances Gerety - the copywriter famously known for the "A diamond is forever" slogan.

#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

She now lends her name to the award that provides a global platform for talent and supports initiatives championing diversity in the creative industries.

Check out the homage:

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