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Marketing & Media In brief South Africa

Stephen King to the rescue!

Best-selling author Stephen King recently came to the rescue of the review section of his local newspaper in Maine, The Portland Press Herald. In true social media warrior style, King took to Twitter to rally the troops and stop the newspaper from cutting its review section.

He argued that the section, which features locally written reviews of stories about Maine, was a lifeline for many struggling writers. Just like that, after 24 hours, he had convinced 71 people to subscribe to the paper, and by Monday the total had risen to 250.

To read more on King and his newspaper section saving ways, go to the Daily Mail.

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