Publicis has launched an online petition, www.changetheconversation.co.za, in opposition to the proposed alcohol advertising legislation, which will be presented to the Minister of Transport via the Association for Communications and Advertising. The agency believes that the proposed amendments and ban on outdoor advertising are not going to change usage patterns, but will have an effect on ad jobs, ad spend and the future of all advertising. "It is important that we as the communications industry (collectively) show our support for our clients and their business,” commented Marc Spriestersbach, MD of Publicis South Africa.
