TBWA\ recently hosted its annual Africa Conference which attracts industry leaders from its agencies across the continent. The TBWA\ African collective comprises of 47 offices in 28 markets, who gathered under the theme of #DISRUPT to share insights on techniques and trends, including strategic collaboration, to explore creativity as a growth engine and to analyse innovative approaches in disciplines such as 4IR and technology in Africa.
"We plan to maintain momentum into 2020. Affiliates are building volumes by providing more services in each market while exploring cross-border opportunities," says Graham Cruikshanks, Director of Africa Operations.
The sessions included thought leadership from within the top-ranked regional group such as John Hunt (Worldwide Creative Chairman), Ulrich Proeschel (Vice President of Business Development) and Noah Khan (Regional President of Digital and Innovation for Africa and the Middle East).