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Shopper Insights | SA's new marketplace

In top news, Danette Breitenbach shares top takeaways from the Shopper Insights SA 2019 conference which kicked off in Joburg last week. Nielsen SA's Esti Prinsloo discusses how innovation drives brand success at shelf, while Inperspective's Jacqui Le Sar Fourie explains that despite retailers widening their repertoire, baskets are shrinking as tough times for shoppers dictate more planning and less impulse shopping.

In other top stories, TFG launched myTFGworld.com - a marketplace offering products from TFG's online brands as well as affiliate brands not within the retail group's stable. I chat to TFG CIO Brent Curry about the strategy behind the platform.

In continuation of our coverage from Google's first Think With Google Retail Summit in Africa, Zeina Belouizdad unpacks why there's no room for silos in omnichannel retail. And with Black Friday approaching, Vend shares tips on how to boost sales over the mega-shopping weekend.

In food, Broll Property reveals growth trends in SA's fast food industry, while the Beyond Burger, a plant-based patty that reportedly looks, cooks and tastes just like beef, has launched in South Africa.

Finally, Ruth Cooper chats to MasterChef SA winner Kamini Pather for #EntrepreneurMonth about her new healthy food-delivery service FÜDY.

Until next week!

Lauren Hartzenberg
Retail Editor: Bizcommunity.com



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#ShopperInsights2019: Innovation drives brand success at shelf

DANETTE BREITENBACH

Lindt is a premium brand growing in a declining market. A luxury product generally bought as a gift, the brand launched a cheaper version catering to personal indulgence. Not only did this expand... read
Singles Day shows China's global retail power

VENKATESH SHANKAR

11 Nov., or 11/11, has been celebrated as Singles Day - a sort of anti-Valentine's Day for single people - since 1993. Chosen because its date has four ones in a row, the holiday originated in China... read
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New events to diarise
Stakeholder Reputation Management Masterclass
The Reputation Go-to Guy - 12 Nov 2018 to 13 Nov 2018, Johannesburg

Future of Brand and Customer Loyalty 2018 Conference
Trade Conferences International - 14 Nov 2018 to 15 Nov 2018, Johannesburg

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Impact Measurement and Management for Investors - 14 Nov 2018 to 16 Nov 2018, Cape Town
The Bertha Centre's three-day course will provide a detailed overview of the stages and decisions of developing an impact thesis, measurement approach and management strategy for an impact investment fund. Read more >>

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