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 | DANETTE BREITENBACH WATCH: While Covid-19 has sped up the move to e-commerce, digital has been part of the marketing mix for many brands for years. A panel at the Ecom Africa conference unpacked the complexities of building a digital brand... read |
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| Loeries |
 | EVAN-LEE COURIE We had a chat with Loyiso Twala, ECD at draftLine JNB, who is a judge at Loeries 2021 in the Integrated Campaigns and Radio and Audio categories... Read |
 | EVAN-LEE COURIE Justine Drake, TV chef, Fresh Living editor, content director at John Brown Media, sat on the judging panel in the Innovation category at this years Loerie Awards... Read |
 | EVAN-LEE COURIE Saf Sindhi, appointed earlier this year as creative partner at Ogilvy Johannesburg, is a judge in the Live, PR and OOH category at the 2021 Loerie Awards... Read |
| Marketing & Media |
 | ISSUED BY TOPCO MEDIA This year's Standard Bank Top Women Conference has brought together over 10,000 thought leaders and delegates from a cross-section of fields... Read |
| Advertising |
 | ISSUED BY WAVEMAKER Shaun Frazao, Wavemaker South Africa's chief strategy officer, has been appointed as strategy partner in the Wavemaker Worldwide team in London... Read |
| Branding |
 | ISSUED BY DIGICALL Digicall has appointed Marijke Coetzee, who brings 15 years of brand and reputation management experience to the company and is aiming to strengthen the brand's value and reputation to ensure sustained, measurable impact on stakeholders, in her new role as head of corporate affairs... Read |
| Digital |
 | ANTONY RUSSELL, ISSUED BY TELVIVA The world is evolving at breakneck speed, and the world of unified communications is no different, with innovations catapulting us into an exciting future with augmented reality and the ability to build rich, textured value for users... Read |
| Direct Marketing |
 | ISSUED BY DMASA The Direct Marketing Association of SA has published a complete list of over 100 finalists in the running for dozens of Assegai Direct and Integrated Marketing Awards... Read |
| Marketing |
 | ISSUED BY SPARK MEDIA As a global thought-leader in the field of attention as a currency and the founder of Amplified Intelligence, Nelson-Field explains the causes, consequences and course correction for the media industry... Read |
| Media |
 | ISSUED BY ADVERTISING MEDIA FORUM Every single industry has seen fundamental shifts over the last 18 months and the media industry in South Africa is no different... Read |
| OOH |
 | ISSUED BY PRIMEDIA OUTDOOR Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the South African Corporation portfolio as well as Killarney Mall in Johannesburg... Read |
| Retail |
 | JOHN WATLING Now is the time for retail brands to ambitiously reimagine their relationships with customers, and to set the bar high, says Accenture's John Watling... Read |
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| Social Media |
 | DALE HEFER, ISSUED BY IMC CONFERENCE Dale Hefer, CEO of the Nedbank IMC Conference, says that without insightful user-centred monitoring, social media campaigns can be sold short on the value and impact they create for the brand... Read |
| Sponsorship |
 | MONIQUE VREY, ISSUED BY LEVERGY Three key focus areas that will help deliver more impactful sponsorship outcomes... Read |
| Streaming |
 | Africa, with its internationally recognised musical talent - and growing mobile phone use - is central to Swedish music streamer Spotify's plans to extend its reach to a billion customers... Read |
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| Youth Marketing |
 | Results of a study examining the brand and buying priorities of South African youth will be tabled at a virtual roundtable, which will unpack the external forces that influence the buying behaviour of the youth.... Read |
| Africa |
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 | According to a recently published white paper from Kearney, A new energy path to viability for African utilities, Africa is on the cusp of a transition into a new energy... Read |
| Business |
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 | African unicorns have made big news in recent months, with four startups having recently reached a $1bn valuation or more this year alone... Read |
 | CHRISTIAAN HATTINGH Load shedding is a reality that every South African business needs to manage. The good news is that there are a wide range of affordable backup solutions... Read |
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