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| LEIGH ANDREWS It's not often that a respected industry strategist turns to a magician to demonstrate how easy it is to influence consumer behaviour, especially at a regional celebration of creativity, but that's just what the digital attendees of Loeries Creative Week 2020 learned from Stuart Walsh, chief strategy officer at WPP's Grey... read |
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| On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa...read |
| | BRENDAN SEERY Toyota: outdoors online meeting fiddled to look like 'work-at-home'; But health's Net effort competes with Fikile Mbalula in the Useless Stakes...read |
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Advertising |
| AMELIA NEATE With just a few weeks until Christmas, it's time to cosy up and watch the most anticipated advert of each and every year. The John Lewis and Partners Christmas ad has marked the start of the festive period for many years... Read |
Covid-19 |
| ISSUED BY ESPRIT Esprit's recently launched #OwnYourSpace campaign, sets out to raise awareness and to make social distancing the 'cool' thing to do - with bright and distinct Esprit armbands that signal to others to keep a safe social distance... Read |
| ISSUED BY ALGOA FM With the Eastern Cape being the current Covid-19 epicentre, Algoa FM is using the power of radio and digital platforms to educate and warn its audience about the disease... Read |
CRM, CX, UX |
| Customers will assume a very different Black Friday experience on 27 November given the Covid-19 pandemic, and their service expectations will be higher... Read |
Design |
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Digital |
| ISSUED BY MACHINE_ Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio... Read |
| ISSUED BY VALIANT After a year of significant growth, BrandTruth has decided to rename itself as Valiant, alongside the launch of an extended set of digital services... Read |
Education |
| EARLE HOLMES, ISSUED BY AFDA The annual Afda Graduation Festival will take on a hybrid format in Johannesburg, Cape Town, Durban and Port Elizabeth from the 3-15 December 2020... Read |
Events & Conferencing |
| ISSUED BY TOPCO MEDIA Although the post-Corona digital revolution may bring about the paradigm shift for how we interact with and use technology in our daily lives from academia to the workplace, 2020 may finally be the tipping point for global digital penetration... Read |
Film & Cinematography |
| Anant Singh has produced a gender-based violence awareness film to highlight the call for people to act against this scourge in our society... Read |
Media |
| ISSUED BY LEVERGY Let's be honest: no one gets into the world of media because they like stability. The digital revolution has made change the norm in the modern news media business, and editors, writers, and media companies have become accustomed to quickly pivoting in the face of new challenges... Read |
Radio |
| PETER GREALY, NOZIPHO MNGOMEZULU, WENDY TEMBEDZA, KARL BLOM, AND ZIYANDA NGCOBO The South African (SA) sound broadcasting industry has been waiting patiently for legislative developments regarding the switchover from analogue broadcasting to digital sound broadcasting (DSB)... Read |
Research |
| JENNI PENNACCHINI, ISSUED BY KLA We explore the benefits of having access to a continuous flow of consumer data in a changed world... Read |
Retail |
| The ODOmeter will be conducted on a quarterly basis to assess the shifts and changes in the rapidly evolving e-commerce sector... Read |
TV |
| ISSUED BY FOX NETWORKS GROUP This festive season, Fox will be celebrating a decade of one of its most popular shows with a marathon of every single episode of The Walking Dead - from 2 December 2020 at 9.30pm... Read |
Business |
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| With a slow improvement of consumer confidence and spending, the South African small to medium business (SME) sector remains hopeful that the upcoming Black Friday and festive season trading will give them the desperately needed boost... Read |
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