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 | JUANITA PIENAAR Publisher Research Council CEO, Josephine Buys' account of work-life in the time of Covid-19, part of a series of articles looking into how agencies and agency folk are responding to the crisis and viewing it through a creative lens. read |
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 | LAMA ABDELBARR Whether you're looking to understand the world of TikTok to build your next digital campaign or to become an influencer yourself, follow the steps in this guide to get a headstart on TikTok influencer marketing in South Africa...read |
|  | STUART WALSH Marketing, as much as it may sometimes feel as if it's changing every hour, is based on certain fundamentals that have been around since long before Lord Leverhulme is supposed to have uttered his famous phrase about advertising spend...read |
|  | | 81% of South Africans said they were either uncertain or pessimistic about the country's economic recovery after Covid-19, compared to 72% in March...read |
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| |  | ISSUED BY TRACTOR OUTDOOR With the levelled lockdown commencing on 1 May 2020, movement has gradually started to return to the outdoor arena, providing OOH media owners and advertisers with new hope... Read |  | ANDREW DABBS They said, "there is time", "the investment in technology could be made next year" and that "things were not going to change overnight", "consumer habits will remain the same", "don't change something that not broken" and then came Covid-19... Read |  | ISSUED BY PRIMEDIA BROADCASTING Save Your Faves, a Primedia Broadcasting and Dineplan initiative, has sold vouchers worth more than R1.8m and about 380 businesses have registered on the platform within two weeks of its inception... Read |  | ISSUED BY DENTSU AEGIS NETWORK An unpredicted 'benefit' (if there is such a thing) of the impact of Covid-19, is how the changes in people's movements has propelled the OOH industry forward towards the adoption... Read |
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| Advertising |
 | NYF Advertising Awards announces 2020 Industry Awards with McCann Worldgroup earning Global Network of the Year, Mastercard is Global Brand of the Year; Jung von Matt AG is Independent Agency of the Year... Read |
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 | ISSUED BY OGILVY SOUTH AFRICA Paul O'Donnell, chief executive of Ogilvy EMEA, has been elected as the new president of the EACA... Read |
| CSI |
 | ISSUED BY GO CONTENT LAB Brand storytelling specialists Idea Hive has partnered with Future Kings, a programme of the Rams Mabote Foundation (RMF) created in 2014 by Rams Mabote... Read |
| Marketing |
 | JULIE HUMPHREYS Traditional project, campaign and brief-based marketing work needs to change - particularly in the B2B world, and even more so in a world during and post-Covid19... Read |
 | ISSUED BY WORKBENCH Workbench, the brand-building communication agency, was recently appointed as Mukuru's creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand... Read |
| Media |
| Read |
| Online Media |
 | ISSUED BY MYBROADBAND In April, MyBroadband grew its monthly readership to over three million unique browsers and 10.5 million page views... Read |
| Prism Awards |
 | JESSICA TENNANT In the run-up to the 23rd Prism Awards to be announced virtually on Friday, 15 May, we chatted to this year's cohort of 'young voices' about their fresh approach to the judging process... Read |
 | JESSICA TENNANT In the run-up to the 23rd Prism Awards to be announced virtually on Friday, 15 May, we chatted to this year's cohort of 'young voices' about their fresh approach to the judging process... Read |
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| Business |
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 | MELISSA MBAZO Africa's entrepreneurship rate is the highest in the world. According to the African Development Bank (AfDB), 22 % of Africa's working age population segment are starting their own businesses... Read |
 | NICCI BOTHA The government needs to relook at its Covid-19 lockdown and testing strategy, because it's not going to stem the tide of community transmission... Read |
 | Covid-19 and the economic downturn has and will continue to have a devastating impact on SMEs throughout South Africa... Read |
 | JOHN MANYIKE It's near impossible to forecast with any certainty what awaits South Africans beyond the national lockdown. The only certainty at this stage is that things will not be as they were before... Read |
| Quotes |
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Marissa Mayer "I always did something I was a little not ready to do. I think that's how you grow. When there's that moment of 'Wow, I'm not really sure I can do this,' and you push through those moments, that's when you have a breakthrough." |
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- OAAA president Anna Bager set to join WOO board - more info
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Africa Tech Week - 13 May 2020 to 14 May 2020, Cape Town Focusing on exponential technologies and businesses rapidly altering the business landscape. Are you serious about thriving in 2020 and see yourself as a catalyst for change, reserve your space. Read more >>
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